Latest News

Michele Linn says, “Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the past several months, we have talked about these topics as well as several others in more depth. Why are we so passionate about content strategy in the marketing world? As I mentioned in the... [Read more]

Lindsay Kolowich says, “Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all... [Read more]

Blake Cahill says, “Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles. Instead, they are looking for a more value-led approach to content. At the same time, consumers are no-longer passive armchair spectators. They are much more likely to be contributors and commentators on their own platforms... [Read more]

Demian Farnworth says, “Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a hot... [Read more]

Laura Lippay says, “Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos. Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology... [Read more]

Chris Liversidge says, “It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor-quality link-building practices, my experience in the new business trenches with QueryClick... [Read more]

Ash Read says, “The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago. That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay. To... [Read more]

Peter Arvai says, “The sheer volume of content that an organization needs to produce if it’s to match the marketing efforts of competitors is becoming overwhelming. A whopping 76% of marketers will produce more content in 2016 than they did in 2015, according to research from the Content Marketing Institute and MarketingProfs. Keeping up... [Read more]

David Ly Khim says, “Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists — it’s a waste of your time and won’t get you any results. Heather Morgan, the founder of sales copywriting agency SalesFolk, knows this fact all too well. Morgan has written and optimized over 10,000... [Read more]

Alex Painter says, “The quality of a landing page can make or break a marketing campaign. But even a page that’s beautifully designed and expertly written will fall flat on its face if customers abandon it before it finishes loading. Here are four simple tips to help you build a fast, resilient landing page. 1. Keep it light As a general rule,... [Read more]

Tim Peterson says, “Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young... [Read more]

Business.com team says, “An independent record store we like to patronize recently announced on Facebook it was no longer updating its page due to a lack of traffic. Instead, announcements about new stock and store information were moving over to Instagram. Which is interesting, in part because, as Kurt Wagner notes in Recode, Instagram is making... [Read more]