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‘Does Your Website Say, ‘Trust Me’? It Better’ – Entrepreneur
David Leonhardt says, “You work hard to get traffic to your website. You pay for advertising. You optimize for the search engines. You work it on social media. And it pays off! Traffic comes. People arrive. They look at what you have to offer. And — they hesitate. It takes just a moment’s hesitation to create doubt. In that moment, you... [Read more]
‘5 Types of Videos Brands Can Use To Power Their Marketing Campaigns’ – Business.com
Jawad Khan says, “With so many brands, entrepreneurs and professionals publishing video content on different online platforms, it wouldn’t be an exaggeration to call 2016 the year of video marketing. Seventy-two hours of unique video content is uploaded every minute on YouTube, while Facebook users are watching more than 100 million hours of... [Read more]
‘Three Questions to Align Your Strategy, Marketing and Sales’ – MarketingSherpa
Brian Carroll says, “When the business strategy isn’t linked with sales and marketing, the result is that marketers and sellers end up working harder, not smarter. This has a multi-billion dollar impact. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School: “Selling [or marketing,]... [Read more]
Create highly engaging “media rich” blog posts on the fly #ad
With the new Origin Builder WordPress plugin, creating a beautiful blog post, even with rich media, is as simple as dragging and dropping content you want to include onto your page, then adding text and publishing. Origin Builder is a new blog post builder that was just released by Precious Ngwu He has created a video to show you how easy it is. Watch... [Read more]
‘Five Local SEO Tips for Small Business Owners’ – MarketingProfs
Aleh Barysevich says, “In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn’t mean SEO is no longer necessary. Your business will lose out to competitors if you’re not working to keep it in the public eye. Although... [Read more]
‘The “meta” content formatting cheat sheet guide’ – Marketing Land
Quinn Whissen says, “Every day, sometimes multiple times a day, I find myself editing content. I comment on, add to, subtract from, redline, revise or rephrase sections of my team’s articles. Google Doc “Suggest Mode” and Word “Track Changes” are my jam. I’m a true content editing fiend. That’s why I created this cheat sheet guide... [Read more]
’30 Conversation Starters That’ll Make Social Selling Insanely Easy’ – HubSpot
Aja Frost says, “Some people might still think social selling is a fad, but the numbers don’t lie: Those who incorporate social media into their strategy reach their quota 66% more often than their peers. Plus, companies with social sellers enjoy a 22.2% increase in revenue. Not too shabby. But committing to using social media is easier said... [Read more]
‘3 Mobile Analytics Platforms for Measuring User Engagement’ – Entrepreneur
Himanshu Sareen says, “The cable television industry is in real trouble. Flurry Analytics and the U.S. Department of Labor Statistics found that in 2015, the average U.S. consumer spent 168 minutes each day watching television and 198 minutes per day engaged in mobile apps. And in 2014, a comScore whitepaper reported that total mobile usage officially... [Read more]
‘Writing Secrets Revealed: 5 Ways to Make Your Content Stop Sucking’ – Business.com
Sophorn Chhay says, “Does your writing suck? Never fear, we’ve all been there at some point in time. Lucky for you (and for us, honestly) we’ve figured out five ways to make our content marketing better. 1. Research Before You Write If you’re deciding on topics before you start writing and pinpointing keywords after, you’re doing it wrong.... [Read more]
‘Bridging the gaps in the Google My Business API’ – Search Engine Land
Brian Smith says, “Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and... [Read more]
‘Why People Share Content on Facebook’ – MarketingProfs
Ayaz NAnji says, “What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network? To find out, Fractl surveyed 2,000 consumers about what they share on Facebook and why they share. The researchers focused on third-party content: i.e., why people post... [Read more]
‘YouTube adds mobile live-streaming to catch up to Facebook, Periscope’ – Marketing Land
Tim Peterson says, “YouTube has had a live-streaming product since 2011. But it hasn’t been a great one. It required a lot of technical know-how and wasn’t possible to use on mobile. As a result, Twitter’s Periscope and Facebook Live have usurped YouTube as the dominant live-streaming platforms. Now YouTube wants its crown back. YouTube... [Read more]
