Latest News

Cyrus Shepard says, “How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article. In 2003,... [Read more]

Patrick Kulp says, “Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct “@” mentions. They can also... [Read more]

AJ Agrawal says, “Young people have always been a problem for marketers. They don’t respond to traditional advertising and they have little interest in listening to brands. Therefore things like TV and radio are off the table. You need a certain cool factor, but when companies try to do this with millennials it often comes off looking awkward... [Read more]

Tony Edward says, “Spammy link building practices, which Google refers to as “link schemes,” may seem tempting, but they can ultimately result in a loss of search engine rankings. Google considers link schemes to be an attempt to fool the search engine algorithms. If lower-quality content can rank high just because it has amassed a high quantity... [Read more]

Tim Peterson says, “Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to physically go somewhere to get it. Then remember when you started buying books online and it was so much easier and the bookstores started going away because it was cheaper for them to sell the books online. The same thing... [Read more]

Ellen Bartolino says, “As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What’s more, over half of those monthly users — 300 million, to be exact — are active on the platform daily. That’s a whole lot of action. All that said, it... [Read more]

Heather Baker says, “Some things you just know you need, like a house or food in the fridge. But there are other things that one might consider a luxury, say a Nespresso coffee machine or underfloor heating, that you believe you’re OK without. That is until you get one and then flummoxed, you ask yourself: “How the heck did I ever survive... [Read more]

Ben Davis says, “With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again. That’s obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless. ASOS... [Read more]

Anand Srinivasan says, “Digital PR and link-building is an evolving industry, so what worked a few years back may not necessarily work today. Last year, I wrote a piece, “7 Creative Link-Building Techniques To Improve Your Website SEO” where I detailed techniques such as building helpful tools for your industry, targeting journalists... [Read more]

Leslie Ye says, “For a salesperson, persuasion is the ultimate superpower. How often do you get a call from a prospect you’ve never spoken to before who says, “I love your service and it’s the perfect fit for my business. Where do I sign?” Probably not that often. That’s where persuasion comes in. Some deals are easier to close than... [Read more]

Myles Anderson says, “Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number of conversations with SEOs — freelance and at agencies — and almost all complained about difficulties in pitching and converting SMBs. It’s well-documented that business owners... [Read more]

Ashley Friedlein says, “Ah, the death of digital… More than two years ago I wrote about the many ‘deaths’ of digital marketing and it felt like a tired topic then. But still this is a hot topic, even if it has often metastised into full blown ‘digital transformation’. Mark Ritson confirmed last year that the death of digital was... [Read more]