‘Why the digital advertising ecosystem loves native’ – Marketing Land
James Smith says, “Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile as smartphones take center stage in day-to-day life.
It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile native ads revenue is also anticipated to grow market share over the next four years to hit 63 percent of mobile display ad revenue, up from 52 percent in 2015.
While the definition of native is a bit loose, for the purpose of this article, I’ll define it as ads that are created especially to fit contextually as closely as possible to the content around them. These days, that’s often represented through articles, infographics and so on, but it can also come in the form of ads in social network feeds like Facebook”.
Why the digital advertising ecosystem loves native
Use your marketing budget and AI to make your customers’ lives more fun [Podcast]
MarketingSherpa has published the latest episode of the How I Made It in Marketing podcast ‘Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting’ featuring Stacie Grissom. Daniel Burstein says, “Get ideas for public relations, social media, contests, hiring creative talent, and more by listening to episode […]
Acquisition Strategy: How to Grow Your Sales the Easy Way [Podcast]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Acquisition Strategy: How to Grow Your Sales the Easy Way’ featuring Ravi Abuvala. The SME team says, “Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? Discover a marketing […]
Reminder- Optimize Your Ad Spend With In-Flight Measurement, March 30 [Webinar]
This is a reminder for the Adweek webinar to be held on March 30, 2023. Adweek is hosting a webinar ‘Optimize Your Ad Spend With In-Flight Measurement: A Practical Approach to Maximize Impact’ on Thursday, March 30, 2023, at 1.00 pm EDT. The Adweek team says, “Unpack the value of using integrated in-flight ad measurement, […]
Reminder- The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic, March 30 [Webinar]
This is a reminder for the Digital Marketing Depot webinar to be held on March 30, 2023. Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has […]
Comments are closed.
