Latest News

Dean Mannix says, “Do you struggle to write effective sales and marketing emails? That’s not good. Your writing can make or break a deal, so it’s important to make your sales emails as persuasive as possible. And you don’t have to be a professional copywriter to do it. Here are five easy tips you should implement to make your email campaigns... [Read more]

Blair Symes says, “n 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on TV. Those predictions are a powerful testament to the importance digital advertising has in modern marketing. Still, as spending on digital channels increases,... [Read more]

Barry Levine says, “Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds. The announcements were made at the International Broadcasting Conference (IBC), now taking... [Read more]

Ben Davis says, “What mobile UX mistakes should marketers be looking out for? Here are 23 of them for a start. The information is taken from a variety of Google resources and includes both factors that Google has explicitly stated could be detrimental to search performance, and other factors for which the same could be implied (e.g. from Google’s... [Read more]

Constance Aguilar says, “If you want your business to take off and scale, you need to embrace data from day one. Scratch that: Don’t merely embrace data. Put a ring on it and shout a resounding, “I do!” Here’s why: As the landscape grows increasingly more data-centric, it’s better to become data-savvy from the get-go. Think about it:... [Read more]

Danny Wong says, “Today’s B2B sales cycle is longer than ever before. In some cases, that’s intentional. Consumers have access to an enormous amount of information at their fingertips, and they trust companies less than they used to. They know the cost of a bad purchase and want to avoid that risk. Because of this, it’s unlikely that you’re... [Read more]

Barry Levine says, “The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although one marketing data expert contends that the game’s location data is too atypical to be very useful for predictive marketing. Chicago-based Slant... [Read more]

Chris Ducker says, “In this episode, we focus in on something that a lot of entrepreneurs go through: entrepreneurial self-doubt. Many budding entrepreneurs find themselves asking the question, “Is this right for me?” So, today Chris dives into his personal strategy for when he faces doubts, how small goals can help you boost confidence,... [Read more]

Chole Young says, “Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets. But is the fixation with ROI getting in the way of innovation? In a fast-moving marketing landscape where new channels and platforms appear almost monthly, do marketers run the risk of losing opportunities because they haven’t... [Read more]

Sophia Bernazzani says, “Ah, the job search. Some refer to it as a full-time job in itself, others compare it to dating, and several cats over at BuzzFeed think it just plain sucks. But it doesn’t have to be that way … When you’re applying for a job, you’re typically asked to submit a resume and cover letter.Maybe your LinkedIn... [Read more]

Kevin Donnelly says, “Black Friday and Cyber Monday present a huge business opportunity. Online shoppers spent nearly $3 billion on Black Friday weekend last year, including almost $1 billion in mobile sales alone. While Black Friday shopping may be synonymous with holiday crazes like Tickle Me Elmo and Mr. Potato Head, the real opportunities... [Read more]

Antony Maina says, “The widely popular online video and photo sharing app Instagram recently struck 1 billion downloads mark on the Google Play Store and joins other Facebook owned online services, Messenger, WhatsApp and Facebook itself, as some of the few apps that have crossed the billion mark. The photo and video sharing platform was first... [Read more]