Ben Davis says, “What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.

The information is taken from a variety of Google resources and includes both factors that Google has explicitly stated could be detrimental to search performance, and other factors for which the same could be implied (e.g. from Google’s developer guides).

Of course, many factors are used to judge page quality and ultimately if Google judges a page to have the best quality content, it may survive these UX errors.

So, on we go…

1. Slow-loading pages

For some time, speed has been acknowledged as crucial for mobile search performance, with Google providing its Mobile-Friendly Test and PageSpeed Insights tool to help developers understand where they can improve“.

23 mobile UX mistakes that Google doesn’t like

Econsultancy

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