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‘The ins and outs of keyword research’ – Search Engine Land
Amy Bishop says, “A great way to expand your PPC account is by performing keyword research in order to uncover untapped opportunities. Keyword research is a key tactic for growing an account — especially new accounts, but even mature accounts can stand to benefit from ongoing expansions. When keyword research does & does not make sense Keyword... [Read more]
Warlord Mobile Leads: New technology; more, better leads #ad
Today, Steven Alvey releases his new lead generation tool, Warlord Mobile Leads. He wants to help you overcome your poor email open rate. Unfortunately, email open rates are poor for most marketers. Often, this is because people don’t put their best email addresses into opt-in forms. They use an address that they don’t check very often.... [Read more]
‘Can location make native ads better and more relevant?’ – Marketing Land
Greg Sterling says, “Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment,... [Read more]
‘How to Improve Your Sales Process and Increase Business’ – Entrepreneur
Patrick Bet-David says, “Every entrepreneur is a salesperson. Being disciplined, working hard and paying attention to details are necessary to being a successful one. In this video, Entrepreneur Network partner Patick Bet-David explains six steps of the sales process that will help increase your business. The first step is “prospecting.”... [Read more]
‘8 Ways to Use Online Discounts to Grow Sales’ – Copyblogger
Sean Jackson says, “Online discounts are powerful incentives to get people to buy — if you know the right ways to put them together. Over the years, our marketing team at Rainmaker has experimented with numerous discount options. Some have been successful and others not so much. And if you think “discounts” mean you have to cut your price,... [Read more]
‘How Emotion-Detection Technology Will Change Marketing’ – HubSpot
Tom Shapiro says, “Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions. It would be nothing short of a game changer for your business, right? Yet this is not fantasy. Exploding with investment... [Read more]
‘Analytics demystified, part II: Metrics, PIs and KPIs’ – Econsultancy
Jeff Rajeck says, “Measuring marketing performance is fundamental to digital marketing analytics. In fact, our ability to measure results accurately is a distinguishing feature of digital marketing. That is, because we can capture more data, we are expected to deliver more data analysis typically through reports. In Econsultancy’s recent... [Read more]
‘How to Use Search Analytics in Google Sheets for Better SEO Insights’ – MOZ
Mihai Aperghis says, “As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Search Console’s Search Search Analytics has... [Read more]
‘4 tactics to generate quality leads from social media’ – Marketing Land
Khalid Saleh says, “Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as branding tools, not lead-gen tools. While this is partly true, it’s... [Read more]
’20 Phrases That Make Introductory Sales Emails Exceptional’ – HubSpot
Mike Renahan says, “Emailing a prospect for the first time can be a little scary. Getting off on the right foot and providing value are both critical for success … but these things are easier said than done. So what should you be writing to pique a prospect’s interest? You’re no doubt careful to avoid phrases that kill an introductory email,... [Read more]
‘What Google’s experimental content podium means for SEO’ – Search Engine Land
Tony Edward says, “Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform... [Read more]
‘How Nationwide is using Tumblr to target a younger generation’ – Econsultancy
Nikki Gilliland says, “Lately we’ve been hearing a lot about how banks are alienating young customers. A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank. What’s more, a third of young people believe they won’t need a bank at all in future. While it might be true for some,... [Read more]
