Latest News
‘8 Necessities of a High-Converting Blog Design You Should Be Looking For’ – HubSpot
Ramons Sukhraj says, “So, apparently, there’s a show on Disney Channel called Dog With a Blog. Yes, you read right. When I discovered this, two thoughts quickly entered my mind — one, “what the heck ever happened to good old shows like The Mickey Mouse Club?,” and two, “literally everyone has a blog now, don’t they?” With so... [Read more]
‘Local Search Engine Optimization: Get New Customers to Your Store’ – Small Business Trends
Rieva Lesonsky says, “Are you doing all you can to market your retail store to local shoppers? One easy way to get more customers into your store is to focus on your local search rankings. Local search is becoming increasingly important for business marketing because more and more people are conducting online searches on their mobile phones rather... [Read more]
‘SEO Six Sigma: 5 ways to scale your enterprise operation’ – Search Engine Land
Jim Yu says, “From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in best practices. Customer expectations are also changing, as they begin to seek more from brands online, including personalized experiences. Over... [Read more]
What is the most successful online video of all time? #ad
When you are talking about marketing videos, the winner is this one: Dollar Shave Club. By the way, there’s a transcript of the video on the page, too. Why is it called the most successful video? • This video launched a membership service in 2012 by going viral. • It has had over 23 million views. • It delivered 12,000 new customers in the... [Read more]
‘Email marketing in the age of social media’ – Marketing Land
Scott Helmes says, “Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and social... [Read more]
‘Why Bounce Rate Might Not Tell You How Engaged Your Site’s Traffic Actually Is’ – Business.com
Joe Hessert says, “Savvy marketers constantly evaluate and re-evaluate their website’s performance, optimizing for a strong user experience and high conversion rate. This is especially true for SEOs who understand that quality signals like a high organic click-through-rate and high levels of user engagement can have an impact on where their... [Read more]
‘5 SEO Techniques You’re Doing All Wrong’ – Entrepreneur
Aaron Agius says, “Ignore search-engine optimization (SEO) and focus on content. Worst. Advice. Ever. SEO still is kicking. The rules have changed and some of the starting lineup were in the minors a few years ago, but you need a plan. Look at just a few recent stats: 93 percent of online experiences begin with a search engine 75 percent of... [Read more]
‘Local search experiences: The good, the bad and the ugly’ – Econsultancy
Ben Davis says, “We all know that Google Places listings are important because we use them in our everyday lives all the time. 50% of those using local search will visit the store within a day (and those are Google’s 2014 figures). So what can businesses do, very simply, to improve local search? David Whatley of MiShop.local talked at BrightonSEO... [Read more]
‘How to Find Your Next Big Thing’ – Copyblogger
Brian Clark says, “Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you’ll spot opportunity everywhere. A good problem to have, right? But we know that pure economic opportunity and... [Read more]
‘Why Content Marketing’s Future Depends on Shorter Content and Less Content’ – MOZ
Ronell Smith says, “Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful... [Read more]
‘Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers’ – Forrester Blogs
Rebecca McAdams says, “Over the last year, we’ve seen a number of new acquisitions in the email marketing space. Specifically: European cross-channel campaign management vendor Selligent and Silicon Valley email service provider Strongview were acquired and combined by Private Equity Firm HGGC Marlin Equity Partners acquired Teradata’s... [Read more]
‘The Complete Guide to Creating a Digital Marketing Strategy That Works’ – HubSpot
Ellisa Hudson says, “In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online. From SEO to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact on your... [Read more]
