Latest News
‘7 marketing gimmicks that could damage your brand’ – Marketing Land
Timothy Carter says, “What’s the difference between a gimmick and a strategy? Honestly, not much. The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on carefully thought-out strategies that guide users to your brand and help them make informed buying decisions,... [Read more]
‘US Tech Market Poised For Another Year Of Moderate 4% to 5% Growth If Election Results Don’t Interfere’ – Forrester Blogs
Andrew Bartels says, “Forrester has just published our fall forecast update for the US tech market (“2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry“), and we are now projecting 5.1% growth for business and government spending on tech goods, services, and staff in 2017. That’s a modest improvement... [Read more]
‘4 Helpful Tools for Organizing Your Social Media Calendar’ – HubSpot
Tom Shapiro says, “What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it’s probably better to have a plan for what direction you’re heading — especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays... [Read more]
‘Three brands succeeding in connecting online and offline experiences’ – Econsultancy
Ben Davis says, “It’s still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences. In this post we look at three such brands doing just that. Topshop Topshop’s recent ‘Retail to Runway‘ initiative integrated London Fashion Week (LFW) with the retailer’s stores... [Read more]
‘A New Book to Make Content Marketing Easier’ – Copyblogger
Sonia Simone says, “There’s a word that comes up a lot when we talk about content marketing:Intimidating. It’s easy to get intimidated at the prospect of creating a high volume of really good content. And even more so if you don’t completely think of yourself as a writer. Guess who wrote a book to help? It’s Copyblogger’s own Pamela... [Read more]
‘Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less’ – MOZ
Purna Virji says, “My neighbor has the most beautiful garden ever. Season after season, she grows the most exotic, gorgeous plants that I could never find in any local nursery. Slightly green with envy over her green thumb, I discovered a glimmer of hope. There are apps that will identify any plant you take a photo of. Problem solved. Now the... [Read more]
‘The Content Marketing Arms Race — to Participate or to Not Participate?’ – Entrepreneur
Clint Evans says, “That is the question. We’re confident Bill Shakespeare would still be a famous playwright today. He’d still garner massive attention and accolades wordsmithing in today’s attention-starved environment. But what about the rest of us? First, we’re not fans of the label “content marketing.” We don’t... [Read more]
‘Facebook will help mobile apps aim push notifications based on people’s in-app actions’ – Marketing Land
Tim Peterson says, “Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy. On Tuesday, Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their... [Read more]
‘3 Deadly Selling Blunders Costing You Sales’ – HubSpot
Marc Wayshak says, “The most successful salespeople constantly seek out opportunities to improve their selling strategy. Unfortunately, even the best reps can find it difficult to identify the biggest sales mistakes they’re making. After all, if you knew what you were doing wrong, you would’ve stopped doing it long ago … right? For better... [Read more]
‘Six Content Marketing Principles You Shouldn’t Be Ignoring’ – MarketingProfs
Timothy Carter says, “Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey. Either way, some fundamental content marketing... [Read more]
‘8 Pricing Strategies for Your Digital Product’ – Entrepreneur
Eric Siu says, “Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your list and business. If you never thought about using pricing as part of your marketing strategy and simply slapped your best guess... [Read more]
‘Yahoo Q3 revenue beats estimates though search and display revenues were down’ – Marketing Land
Greg Sterling says, “In what might could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion. This comes amid some uncertainty about the status of the more than $4.8 billion... [Read more]
