Latest News

Barry Schwartz says, “Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking higher or lower or the same depending on if this update has impacted your web pages. Google has not yet confirmed the update but based on a lot... [Read more]

Sujan Patel says, “Running an ecommerce business isn’t easy: You’re physically disconnected from the customer, making it a monstrous struggle to establish trust for that first purchase. An even greater struggle is getting that first-time customer to come back and purchase again: According to research by RJMetrics, only 32 percent of... [Read more]

Nikki Gilliland says, “When writing about customer experience we’re often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands. However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just as important for B2B marketers. You can watch what John... [Read more]

Stephanie LeVonne says, “You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month... [Read more]

Patrick Burke says, “Dubbed “10x” by Moz, interactive long-form content is the medium of the moment. But whether it’s GIFs, infographics, white papers, or anything else, great content is always born from a great idea, not a medium. In fact, sometimes less is actually more in content marketing. In this era of micro-moments, reducing a lengthy... [Read more]

Scott Shane says, “Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an “Amazon-like experience” online. Small businesses don’t just need to build a mobile app, they need to build a great one. While most giant corporations have... [Read more]

Marcus Miller says, “This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been... [Read more]

Jeff Rajeck says, “Reaching consumers in Asia-Pacific can be difficult. There are so many countries and cultures to consider that analysis paralysis quickly sets in. Using a local influencer to carry your brand message could help, but there are a few things you need to know about the market first. Asia-Pacific (APAC) has an influencer market... [Read more]

Sujan Patel says, “The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective. Some marketers believe that producing content for B2B industries is difficult and that B2C marketing is easy. I don’t... [Read more]

Hicks Crawford says, “Your brand voice is the messaging used to communicate the values your company holds to consumers. This could be the typography, the logo, or even the advertising media used on TV or radio. The importance of getting this right cannot be overstated. Every time potential consumers and current customers interact or observe your... [Read more]

Kristen Graminga says, “Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment. Here are some email marketing conversion... [Read more]

Courtney Eckerle says, ““We knew that the content was there, but [customers] weren’t sure how to interpret that. We used very industry-specific terminology,” said Abby See, Director of Online Marketing, Sunrise Senior Living. Visitors to the Sunrise Senior Living website are often looking for immediate senior care options or are researching... [Read more]