Latest News
‘3 Science-Backed Strategies to Improve Sales Effectiveness’ – HubSpot
David Hoffeld says, “There has never been a more exciting time to be in sales. Over the past few decades, there’s been an explosion of scientific research on how humans make choices and which factors influence what we say, how we act, and what we decide to buy. In the past, these scientific breakthroughs were buried in academic journals, so... [Read more]
‘If search marketers can’t predict which pages will outrank each other, is SEO just a crapshoot?’ – Econsultancy
Patricio Robles says, “For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot? That’s a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords. The result: “most SEOs... [Read more]
‘How should your ad budget impact campaign building?’ – Search Engine Land
Brett Middleton says, “Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making... [Read more]
‘Pinterest’s monthly user base hits 150 million people, up 50% from last year’ – Marketing Land
Tim Peterson says, “Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine announced that 150 million people use its platform every month — including 70 million in the US — up from last year’s 100 million mark. The 50-percent monthly user base increase is a good sign for Pinterest as... [Read more]
‘Amazon’s Customer Relationship is King: Will Yours Be a Prince or a Jester?’ – Forrester Blogs
James McQuivey says, “In 2010, I wrote: “There’s a critical lesson to learn from the most recent changes in the media industry. … while most have been distracted by the form, price, and user experience of their new digital products, a few companies have quietly overhauled the media business by focusing on something else entirely;... [Read more]
‘The Productive Marketer’s Guide to Better Team Collaboration’ – HubSpot
Amanda Zantal-Wiener says, “How many different productivity tools do you use? And how many hours have you spent searching for an email, assignment card, or document, simply because you have so many tools and systems? Maybe that’s why there are project managers — the person dedicated to managing these tasks. But guess what? With the... [Read more]
‘Four key trends within the world of influencer marketing’ – Econsultancy
Nikki Gilliland says, “Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors. In fact, with consumers now preferring the authentic voice of the influencer over even the biggest brands, we are beginning to see a shift in power, with influencers desiring... [Read more]
‘Within months, Google to divide its index, giving mobile users better & fresher content’ – Search Engine Land
Barry Schwartz says, “Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop index will be maintained, one that will not be as up-to-date as the mobile index. The news came today during a keynote address from Gary Illyes,... [Read more]
‘Amazon aims for faster holiday shipping by limiting new 3rd-party sellers’ – Marketing Land
Matt McGee says, “Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their inventory to Amazon warehouses until December 19. One merchant affected by the new policy posted the text of Amazon’s notification in the seller forums: Hey everyone, I got my amazon account and... [Read more]
‘How to Get More (and Better) Content From Your Subject Matter Experts’ – CMI
Marcia Riefer Johnston says, “E pluribus unum. Out of many, one. Flip the words around, and you’ve got E unum pluribus. Or maybe E unibus plurum. At any rate, you’ve got the savvy marketer’s motto: Out of one, many. Out of one piece of content, many pieces. Or how about this twist: Out of one subject-matter-expert interview, many pieces... [Read more]
‘Google says Penguin 4.0 rollout now complete’ – Search Engine Land
Barry Schwartz says, “The Google Penguin real time algorithm which started rolling out on September 23, 2016, has now rolled out fully to all of Google’s data centers. The recovery aspect of this new Penguin algorithm started a bit after September 23 — aroundSeptember 28. Now that all data centers have the new code, those sites impacted by... [Read more]
‘How We Created Personalized Campaigns for an Email Course’ – AWeber
Monica Montesa says, “Personalization is everything these days. And no, I’m not talking about monogramming your clothes or etching you and your sweetheart’s name onto a picture frame. I’m talking about the kind of personalization as it relates to the content you create for your audience. When you send personalized (or contextual) email... [Read more]
