Latest News
‘The 2016 #MozCon Video Bundle Has Arrived!’ – MOZ
MOZ team says, “We’re excited to announce that the MozCon 2016 Video Bundle is ready! That means no more #FOMO — you can catch up on all 27 sessions and over 15 hours of online marketing goodness from some of the brightest minds in the industry. Want to earn more featured snippets? Yup, we cover that. Looking for new tools and tactics for... [Read more]
‘How (and Why It’s OK) to Make Money with WordPress, with Matt Mullenweg’ – Copyblogger
Brian Gardner says, “This week, we have the very distinct pleasure of talking to a gentleman who is not only a talented member of the WordPress community … but the one responsible for it. Matt Mullenweg is the founding developer of WordPress, which currently powers more than 26 percent of sites on the web. The WordPress website says it’s... [Read more]
‘Google on what’s important for 2017: Machine learning, AMP & structured data’ – Search Engine Land
Barry Schwartz says, “Every year we like to get a Googler who is close with the ranking and search quality team to give us future thinking points to relay to the search marketing community. In part two of our interview with Gary Illyes of Google, we asked him that question. After a little bit of coercion, Illyes told us three things: (1) Machine... [Read more]
‘Viewability is a big part of the journey, but it’s not the destination’ – Marketing Land
Chris Glushko says, “Measurement, we’ve come a long way. Just 10 years ago, I was a manager in the “interactive marketing” department of a major real estate brand. Our marketing team as a whole employed 30 to 40 professionals, of which just a small handful worked with me in digital. As at any major consumer brand at the time, those of us... [Read more]
’11 Common Mistakes You Must Avoid When Building Your Online Brand’ – Entrepreneur
Chirag Kulkarni says, “These days, a business’ online presence is as important — if not more — than its presence on the street. So why would you compromise your company’s integrity by making avoidable mistakes? Here are a few examples of things that can prevent you from making your business successful. 1. You fail to have... [Read more]
‘Three brands succeeding in connecting online and offline experiences’ – Econsultancy
Ben Davis says, “It’s still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences. In this post we look at three such brands doing just that. Topshop Topshop’s recent ‘Retail to Runway‘ initiative integrated London Fashion Week (LFW) with the retailer’s stores... [Read more]
‘8 Helpful Resources for Creating Beautiful Infographics’ – HubSpot
Amanda Zantal-Wiener says, “Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics — the nifty images that visually break down complex... [Read more]
‘The Radical Idea: Outsourcing that touches the customer is penny wise, but pound foolish’ – MarketingSherpa
Daniel Burstein says, “Think about how hard you work, how much time and resources you put in to get a customer’s attention. It may be that you have methodically built up a content marketing powerhouse that pulls in new and returning customers. Or you invest a big part of your budget in social media advertising or print advertising. Maybe you’ve... [Read more]
‘5 Tips to Better Customer Interaction on Social Media’ – Business.com
Wesley Cherisien says, “Every business is dependent on its customer base for survival. The stronger the relationship is between the business and the consumer; the better positioned the business is to effectively sell. It’s not always about the amount of money a business invests in marketing campaigns or even how well-known the brand is that... [Read more]
‘Google launches new AMP testing tool’ – Search Engine Land
Barry Schwartz says, “Google has launched a new testing tool for AMP (accelerated mobile pages). The new tool is available at https://search.google.com/search-console/amp and from within the Google Search Console. The tool works on your mobile device and uses Google’s “live web-search infrastructure” to analyze the AMP page with the real... [Read more]
Keyword Supremacy: Better way to find profitable keywords #ad
Stay tuned to the end of this ad because today only, there’s a 10% discount on this new keyword research tool, Keyword Supremacy Every online business needs to know what keywords shoppers are using when they want to buy a product. It makes no difference if you are the product creator, an affiliate marketer for other companies’ products,... [Read more]
‘How to Produce Quick and Effective Video Content With Your Phone’ – CMI
Kristin Twiford says, “Video is the rising star of content marketing. In our survey with the CMO Council, 79% of senior marketers say video’s role will increase in overall visual content strategies. And since we all carry powerful cameras in our pockets every day, content marketers have no excuse not to experiment with video. Not every video... [Read more]
