Latest News
‘Homepage Optimization: 5 Marketing blind spots that inhibit conversion’ – MarketingExperiments
Paul Cheney says, “We all have blind spots. Some of us more than others. But if we’ve learned anything from the last 100 years or so of marketing and advertising, it’s that marketers have some of the worst blind spots imaginable. So it’s no surprise that we need a little helpseeing our pages with new eyes: the eyes of the customer. For... [Read more]
‘How to Crush It on the Top 4 Social Media Platforms’ – Small Business Trends
Jeff Charles says, “You’ve heard it a million times. Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients. It’s true. Social media is one of the most effective ways to get in front of the people you want to serve. But so many entrepreneurs are doing it wrong. If you’re not... [Read more]
‘A Simple Approach to Document Your Content Marketing Strategy’ – CMI
Joe Pulizzi says, “I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe. Over that time, content marketing has become a driving force, maybe THE biggest change... [Read more]
LetsReach 2.0 Automated Browser Messaging #ad
Now you can send a series of push notifications on autopilot, and you can do it with no technical skills required. Like us, you have probably noticed more websites want your permission to send you “push notifications”, messages that appear on your screen whenever they have something they want to tell you. Yahoo has been doing this for 10... [Read more]
‘Rethinking today’s attribution problem in digital marketing’ – Search Engine Land
Christi Olson says, “Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a key driver in how we currently optimize marketing campaigns, but attribution is also used for media mix modeling and developing media budgets. Herein lies the problem: marketers tend... [Read more]
‘Facebook will rank Audience Network publishers’ ad slots, price them accordingly’ – Marketing Land
Tim Peterson says, “If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience Network, is akin to a less desirable neighborhood on the other side of town. Now Facebook is looking to gentrify it. To make its off-Facebook ads closer to being worth the money brands are... [Read more]
‘Three Ways B2B Marketers Can Put Interactive Content To Work’ – Forrester Blogs
Daniel Klein says, “Interactive content (i.e., online assessments, calculators, and quizzes) helps B2B marketers shift from explaining to conversing. As my colleague Laura Ramos explains, “Interactive tools…help to create an ‘across the table’ approach at scale.” Despite this obvious connection, only 44% of attendees at a recent... [Read more]
’10 Ways to Boost Your Email Marketing Engagement’ – AWeber
Monica Montesa says, “Reviewing the performance of your emails (like open rates and click-throughs) can tell you a lot about your subscribers and the type of content that interests them. But if your open rates aren’t as high as they once were, or you’ve noticed a spike in unsubscribes, it’s easy to understand why you might ask yourself,... [Read more]
‘5 Things Your Competitors Can Teach You About Marketing’ – Business.com
Dr. Jeff Shuford says, “Sometimes it seems like your competitors always seem to be a few steps ahead of you. Your business has the brightest minds, the best customers, and a dedicated management team, but you are still trailing behind your competitors. The objective of marketing is to tell as many people about your business, products and services... [Read more]
‘6 Questions To Ask Before You Plan Your #GivingTuesday Campaign’ – HubSpot
Rob Wu says, “The air is beginning to cool. We’re decorating with pumpkins and gourds, spiders and witches. Fall is definitely in the air. And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.” According to the 2014 Digital Giving Index, over 30% of giving occurs at the end of the year, meaning... [Read more]
‘Virtual reality: Content marketing’s next big trend’ – Econsultancy
Juliet Stott says, “In my opinion, virtual reality is set to become the content marketing trend for 2017. Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use. This comes hot off the heels of Google’s VR launch last... [Read more]
‘Why Didn’t You Recover from Penguin?’ – MOZ
Dr. Peter J. Meyers says, “After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we’ve seen many reports of recoveries from previous Penguin demotions, but this post is about... [Read more]
