Latest News
‘Monetizing your SEO expertise’ – Search Engine Land
Stephan Spencer says, “I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients, they’ve figured out a way to have them on a performance pricing model in order to share in the client’s upside.How are these rock-star SEOs their... [Read more]
‘Creating Online Courses to Level Up from Freelance, with Carrie Dils’ – Copyblogger
Brian Clark says, “Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead.Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But it was... [Read more]
‘6 Lessons From the Legends of Advertising’ – Entrepreneur
Craig Simpson says, “No matter what your advertising message is and what platform you’re using to broadcast it, there are basic principles of promotion you can use to make sure you’re working as effectively as possible to spread the word.From all my reading and extensive research on some of the best master promoters, I’ve arrived at these... [Read more]
‘Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017’ – HubSpot
Brian Halligan says, “2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns... [Read more]
‘Make Your Emails Merry with These 3 Holiday Email Design Tips’ – AWeber
Monica Montesa says, “‘Tis the season for decorating all the things for the holidays: your house, your desk at work, and even your emails.But before you douse your next holiday email in glitter, tinsel and garland, it may be good to take a step back and ask yourself if it’s creating the right experience for your subscribers. While your intentions... [Read more]
’12 Ways You Screw Up Your Content Marketing’ – CMI
Sujan Patel says, “In the most recent CMI B2B research, 89% of respondents say they use content marketing.Yet, just 5% of respondents rated their content marketing strategy as “very effective,” and 64% label it as moderately or minimally effective.Clearly, a lot of marketers could be doing better.Are you one of them?Screwing up your content... [Read more]
‘How Google may be slowing down AMP by not using direct links to publishers’ – Search Engine Land
Danny Sullivan says, “One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s... [Read more]
Live Stream Machine lets you reach thousands of buyers with video #ad
We have been telling you about this new software for several days. The news is that there’s now a coupon for $10 off: livestream2016. Use it when you check out for a significant saving.Delilah Taylor has teamed up with Frank Schramm and Andreas to release new software that makes Facebook marketing a lot easier.Live Stream Machine allows you... [Read more]
‘How to drive mobile purchases this holiday season’ – Marketing Land
Stefan Benndorf says, “Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends... [Read more]
‘Seven tactics for increasing online conversion at Christmas’ – Econsultancy
Nikki Gilliland says, “In order to avoid the sweaty, stressful nightmare that is a department store during December – many consumers now choose to do their Christmas shopping online.So, how do retailers ensure customers buy during this incredibly competitive period?Here are seven tactics, with seven current examples of retailers putting them... [Read more]
‘Get Ready Now for a Creative and Productive 2017’ – Copyblogger
Sonia Simone says, “To get where you want to go professionally, you’ll need to create excellent content — and create enough of it to make an impact.We want to support your efforts in doing exactly that in the coming year … so we have a new community project for you. Each month, we’ll propose a pair of “prompts” — one aimed at improving... [Read more]
‘Introducing Yelp Data Management and Claiming through Moz Local’ – MOZ
Dudley Carr says, “Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing.Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business... [Read more]
