Latest News

Joy Hawkins says, “It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google and in the Local Finder (when you click “More Places”), then filters some based on their spam score. Bill Slawski wrote about this in July and referenced the patent that was granted June... [Read more]

Scott Shane says, “Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an “Amazon-like experience” online. Small businesses don’t just need to build a mobile app, they need to build a great one. While most giant corporations have... [Read more]

Greg Sterling says, “In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s offer sounded crazy. That now doesn’t seem quite as crazy given eMarketer’s prediction that Snapchat will generate nearly $1 billion in ad revenue next year. Emarketer expects Snapchat... [Read more]

Alan Rabinowitz says, “Learning how to improve social media engagement is a lot easier than you may think. All of the resources, including, useful how-to tutorial videos, supportive meetups and expert eBooks are available online. But as easy as it sounds, like every other part of social media marketing or any digital marketing campaign, improving... [Read more]

Jodi Harris says, “I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages that speak volumes without... [Read more]

Timothy Carter says, “When small business owners think about getting involved in SEO, they often become intimidated (or frustrated). They see massive corporations and large businesses dominating the search engine world, and it’s no secret why they’re able to. They have access to tens of thousands of dollars (or more) to spend on online marketing,... [Read more]

Emily Green says, “Many companies have a daily struggle with trying to figure out what they are going to do as far as SEO/Content marketing goes. Building a team in-house can be quite costly and with all applicants referring to themselves as “SEO Gurus” it can be hard to pick out the right hire. Choosing a company to take care of your content... [Read more]

Mike Le says, “”Create awesome content.” “Deliver value.” “WOW your users.” “Master the art of storytelling.” “Users will find your content online.” “Build relationships with customers first, they will buy when they need.” We’ve all heard it and it all sounds great. In... [Read more]

Jason Puckett says, “In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent the SEM world into a frenzy. People panicked. Now... [Read more]

Verónica Jarski says, “Don’t let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady, according to the followingFormstack infographic. Here are some ways that an online form can benefit different areas of your organization. Your marketing department can use... [Read more]

Amanda Zantal-Wiener says, “If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable. A growing number of us are using mobile as our primary device for accessing the internet —over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind,... [Read more]

Patricior Robles says, “YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos. The row focuses on YouTube’s Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous. As Gizmodo’s Bryan Menegus explained,... [Read more]