Latest News
‘Google Search Console improves Security Issues reports’ – Search Engine Land
Barry Schwartz says, “Google announced they have improved the Search Issues report in the Google Search Console. Specifically, the reports now provide more specific explanations of the security issues detected by Safe Browsing. The types of security issues that can show include malware, deceptive pages, harmful downloads, and uncommon downloads.... [Read more]
The Simple Affiliate: successful affiliate marketing the simple way #ad
Affiliate marketing is still the way for people beginning a home business to get started. There’s no products to create or buy. There is no hassle with shipping. There is no customer support needed. All these are handled by the product owner. All you need to do is advertise the product to a group of people who will be potentially interested... [Read more]
‘4 Must-Ask Questions When Picking an SEO Agency’ – Business.com
Brian Hughes says, “Need help with SEO? Picking a reputable digital marketing strategist can be a challenge, especially for small businesses that are vulnerable to being exploited by less than scrupulous, fly-by-night organizations. With tight marketing budgets, it’s all too easy to fall prey to big promises offered by SEO firms: “We guarantee... [Read more]
‘Google: Friday’s update was not due to the Penguin algorithm’ – Search Engine Land
Barry Schwartz says, “Google’s John Mueller said this morning during a live webmaster hangout on YouTube around 5 minutes into the video that the Friday update the SEO community is chattering about is not related to the Penguin algorithm. John said we can cross Penguin off the list for reasons why some SEOs and webmasters are noticing changes... [Read more]
‘5 Ways to Take Your Content Marketing from Good to Great’ – Entrepreneur
Eric Siu says, “If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on your target audience and constantly refining... [Read more]
‘Report: 32 percent of global page views now impacted by ad blocking’ – Marketing Land
Greg Sterling says, “While some in the industry are alarmed by ad blocking others dismiss it as overblown, it continues to grow. The latest evidence comes from Blockmetry, a company started by former Googler Pierre Far. Far told me last week that he became fascinated by content (ad and analytics) blocking during his last couple of years at Google.... [Read more]
‘7 Proven Ways to Become a Sales Prospecting Superstar’ – HubSpot
Anthony Iannarino says, “You probably always thought that prospecting came before closing, but to create an opportunity, you must be able to ask for and gain the first two commitments you need to move a lead into true prospect status: the commitment of your prospect’s time and the commitment to explore working together. Unfortunately, both are... [Read more]
‘What’s the Real Relationship Between Organic Rankings & Social Shares?’ – MOZ
Larry Kim says, “One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings. But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation... [Read more]
‘Up for the Challenge? Try This Unusual Method to Help Achieve Your Business Goals’ – Copyblogger
Beth Hayden says, “Jadah Sellner and Jen Hansard, two moms who co-founded a business called Simple Green Smoothies, added 28,000 people to their email list in 2013. These days, they have an active, engaged list of more than 385,000 people. My first reaction when I heard those numbers was, “WOW.” Want to know what propelled their accelerated... [Read more]
‘What Share of Their Budgets Are CMOs Allocating to Social Media?’ – MarketingProfs
Ayaz Nanji says, “Chief marketing officers (CMOs) expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey. The report was based on data from a survey conducted in August 2016 of 427 top marketers in the United States. Marketers say they currently... [Read more]
‘Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement’ – MarketingExperiments
Paul Cheney says, “Mike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. No matter how you slice it, he is an expert in the field of conversion rate optimization. Back in February, Courtney Eckerle, Managing Editor, MarketingSherpa sat down... [Read more]
‘Create Brilliant Content by Harnessing the Collective Genius of Your Team’ – Entrepreneur
Craig Cobbert says, “Boring articles are like terrible party guests. If you’ve ever sat next to someone that just goes on and on about nothing in particular, you’ll know what it’s like. But sometimes coming up with interesting new content to share on your blog or contribute as a guest article can seem like pulling blood from... [Read more]
