Latest News
‘The State of Inbound 2016 Is Here [New Report]’ – HubSpot
Mimi An says, “Over the past few years, we’ve observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common... [Read more]
‘How can retailers create more engaging mobile experiences in-store?’ – Econsultancy
Steve Borges says, “What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren’t yet useful or simple enough to engage customers. Over the last 12 months, we’ve been helping retailers understand how people use digital in their shopping journeys. We’ve completed user... [Read more]
‘A Winning Plan: 5 Best Growth Strategies to Introduce Consumer Products in a Competitive Market’ – Business.com
Hassan Mansoor says, “There is no easy way to launch consumer products in the competitive market. What can you do to ensure your product is sustainable in the competition? Obviously, the answer is to develop the growth strategies that work for your business growth. Start by writing the outline of a growth plan to introduce your products; you... [Read more]
‘3 Steps to Creating a Video Marketing Campaign’ – Entrepreneur
Chuck Cohn says, “According to the Online Publishers Association, 80 percent of individuals can recall a video advertisement that they have seen in the past 30 days. For many in the business world, this is a powerful statistic, especially when combined with ComScore’s finding that 64 percent of people are more likely to buy a product or... [Read more]
‘Mastering Social Media is One Key to Your Small Business Succeeding’ – Small Business Trends
Melinda Emerson says, “Learning how to use social media is a proven, effective way to help your small business grow. Social media has become essential for small businesses’ marketing for several reasons. Once you master how to leverage social media for your business, you will be able to reap the benefits and watch your revenues grow. Why Social... [Read more]
‘MarketingSherpa Awards 2017: Customer-focused campaigns drive significant conversions’ – MarketingSherpa
Courtney Eckerle says, “MarketingSherpa has always been about customer-first marketing. Those are the stories we love to tell, and the marketers we love to talk to. That’s why, in this year’s judging process, we made customer focus a pass/fail criteria. It has always been more heavily weighted than other aspects, but we still considered and... [Read more]
‘Which Marketing Channels Have the Best ROI Measurability?’ – MarketingProfs
Ayaz Nanji says, “Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research fromMillward Brown. The report was based on data from a survey of more than 300 senior leaders of brands, agencies, and media companies. Online ads are seen as having the third-easiest... [Read more]
‘Facebook Messenger adds buy button, native payments and links bots to Facebook ads’ – Marketing Land
Tim Peterson says, “Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell products through their Messenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their... [Read more]
‘How Does Inbound Work for Membership Marketing?’ – HubSpot
David DeMambro says, “Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn’t just about closing sales. It’s about identifying and building trust with people in your target market. Its principles and tactics apply whether you’re a business trying to acquire... [Read more]
‘Six clever ways to optimise Google Shopping campaigns’ – Econsultancy
Ben Davis says, “If you are an online retailer using Google Shopping, you’ll want to make sure you get the most out of your ads. Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this year’s BrightonSEO. So, here are six ways to improve your Shopping campaigns, by tinkering with... [Read more]
‘Ethics, Professionalism, and Good Manners for Content Marketers’ – Copyblogger
Sonia Simone says, “There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly. There are two kinds of people. Some folks do the right thing for its own sake, and some do the right thing because the other option has negative consequences. This one’s for both... [Read more]
‘A Dozen Digestible Takeaways from 2016’s E-Commerce Benchmarks Study’ – MOZ
Alan Coleman says, “Hey Moz Blog readers. I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites,... [Read more]
