Latest News

Sujan Patel says, “Have you ever looked at people who claim to earn tons of money for very little work and asked yourself, “What’s their secret?” Well, I’ll tell you. Their secret is almost always passive income. Passive income describes earnings derived from something that, once it’s up and running, requires little — if any — work... [Read more]

Larry Alton says, “When you read about overnight millionaires and web celebrities enjoying ridiculous salaries, it’s hard not to fantasize about building your own wealth online. However, you probably also dismiss the idea as an outright impossibility. And that’s too bad, because most people don’t realize how realistic the notion of... [Read more]

Margarita Hakobyan says, “Some business owners seem to believe that any bad review is a personal reflection on the quality of their business. Others argue passionately that there is no such thing as bad press, and that they don’t worry about bad reviews because bad reviews don’t hurt. For sensible business owners, can bad reviews hurt your... [Read more]

Eric Enge says, “It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of course, but the problem is that every single one of your competitors is likely chasing that same $3, so finding these opportunities and successfully executing them... [Read more]

Ginny Marvin says, “Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. Sridhar Ramaswamy, SVP of ads and commerce at Google, made the announcement at the DMEXCO conference in Germany on Wednesday. The new ad format follows other goal-driven TrueView formats — TrueView for app promotion and TrueView... [Read more]

Andrew Davies says, “The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business. It’s time to use predictive machine learning instead. Is marketing automation delivering? As marketers, we live in a world where the number of choices that we have to make to deliver the right message... [Read more]

Pamela Wilson says, “Reviews can make or break your book sales. Here’s how to get reviews lined up before you launch your book. There’s nothing sadder than a book sales page with no reviews. Book reviews help your potential buyers decide if your book will have what they need. Few reviews = meager sales = few reviews. How can you avoid this... [Read more]

Liz Willits says, “One of the great things about blogging is that it perfectly fits into so many other digital marketing strategies you might already have in place. And if you’re not yet using it to grow your email list and nurture an engaged community of readers, you could be missing out on some huge business opportunities. According to a... [Read more]

Joe Pulizzi says, “I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet. These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. Over the past few years, these companies have hired journalists, producers,... [Read more]

Ginny Marvin says, “Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will continue to accept new traditional text ads through... [Read more]

David Rekuc says, “Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign... [Read more]

Puranjay Singh says, “Almost every company has a Facebook page these days. Most of them also have a good number of fans but a lot of them struggle in engaging their fans with their Facebook posts. If you have 100,000-page likes and on average your posts are getting one to 10 likes, something is clearly wrong. Your posts are not capturing user’s... [Read more]