Martha France says, “It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.

Perhaps you are a bank that has made an acquisition and you’re now in the process of integrating many new branches into your organization. Or maybe you’re a franchiser with dozens of new locations under construction or scores of new franchisees under contract.

With new locations come many more local representatives to support, potentially in new local markets. And then there’s the need to localize your marketing so that messages resonate with local customers. So how do you efficiently and successfully deliver engaging localized marketing as your locations multiply?

Try these four tips to help minimize the growing pains as you scale your localized marketing efforts to fit your expanding business.

1. Clearly define your corporate brand standards

Reduce the time spent debating with your distributed organization about what is or is not brand-compliant: Document your brand standards. An approved brand style guide makes communicating your branding standards and requirements a snap”.

Here We Grow: Four Tips to Scale Localized Marketing

MarketingProfs

Sharing is caring