Latest News
‘A Guide on How to Use XPath and Text Analysis to Pitch Content’ – MOZ
Tim Wailes says, “In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process... [Read more]
‘Is Dec. 23 the New Black Friday?’ – Small Business Trends
Shubhomita Bose says, “Black Friday, traditionally the biggest day for retailers, is losing its sheen. That’s according to the latest forecast by in-store data analytics firm RetailNext. According to the report, Black Friday is neither the biggest nor the busiest day this holiday season. The Busiest and Biggest Shopping Day of 2016 In terms... [Read more]
‘A Simple Guide to Creating an Expert Roundup Post’ – HubSpot
Sean Falconer says, “Want to drive traffic to your blog and boost your social activity? Well, I’ve got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content — the other 80% is written by experts in your niche. Sounds easy, right? It is, well, as long as... [Read more]
’25 Fantastic Examples of Brands Using Instagram’ – Entrepreneur
Sujan Patel says, “With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site — it’s a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand... [Read more]
‘Bing Ads rolls out a new, more comprehensive campaign setup process’ – Search Engine Land
Ginny Marvin says, “Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are... [Read more]
‘The One Thing That Can Make or Break Your Creative Business’ – Copyblogger
Brian Gardner says, “This week we’re joined by Seth Spears. Seth’s company (Spears Marketing) helps small business owners and bloggers build a reliable and profitable web presence that works … even when you’re not working. His primary focus is on digital marketing strategy. Seth is a husband, a father, and fanatical about the Cincinnati... [Read more]
‘B2C Marketers Need to Give Content Marketing Time’ – CMI
Joe Pulizzi says, “If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat... [Read more]
‘You Can Now Maintain Instagram from Windows 10 PCs and Tablets’ – Small Business Trends
Antony Maina says, “Back in spring, Instagram brought its filter driven social network to Windows 10 Mobile. Now, it’s doing the same for tablets and PCs running on Windows 10. As a small business owner, you no longer need to rely on Android and iOS apps to manage your Instagram account. You can do all that right from your Windows 10 tablet... [Read more]
‘3 Compelling Reasons to Adopt Agile Marketing’ – Entrepreneur
Leyl Black says, “Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by Workfront and MarketingProfs, 41 percent of marketers either already use or plan to use an agile approach over the next few years. Workfront defines agile marketing as “a tactical marketing... [Read more]
‘Are Fortune 500 and Inc. 500 Companies Using Instagram?’ – MarketingProfs
Ayaz Nanji says, “Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts,according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth. The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 andInc. 500 companies. Some... [Read more]
‘How to make your mark as a disruptive startup’ – Econsultancy
Nikki Gilliland says, “When it comes to finding long-term success, the first few months in a startup’s life are crucial. From finding investment to talking to customers, there are many areas to focus on. So, where exactly should you start? Recently, we sat down with six executives from the Top 100 Disruptive Brands list, a report produced in... [Read more]
‘Here We Grow: Four Tips to Scale Localized Marketing’ – MarketingProfs
Martha France says, “It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Perhaps you are a bank that has made an acquisition and you’re now... [Read more]
