Latest News

Braveen Kumar says, “YouTubers are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet. And most do it just to do it—to scratch the itch of creating things and being in front of an audience. Making money from a YouTube channel... [Read more]

Madeline Popelka says, “We all know the importance of digital marketing. Since people now access most information online and through applications, this is the most influential way to reach new consumers. Despite it’s importance, some of us have trouble understanding is how social media impacts the bottom line. Getting your brand out... [Read more]

Joshua C. Farley says, “Everyone longs for the traffic that the first page of Google can equate, but getting there often seems elusive. With continued releases from Google that change how a page ranks, pursuing better rankings can seem like an illustrious time trap for most businesses. Yet successful businesses know that regardless of the potential... [Read more]

Wesley Young says, “Images have become ever more important in online presence and marketing.  It seems rare that an article, email, ad or social media post isn’t led by a hero image or graphic. There’s no question that images boost visibility, engagement and click-through rates. A study on Google+ concluded that posts with images were shared... [Read more]

Ginny Marvin says, “Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With the new property-moving capability, all users can now move Analtyics properties, and the views nested in them, to different accounts in a simple two-step process. Once... [Read more]

Andrew Gazdecki says, “With the holiday season right around the corner, now is the time to ensure that your business is ready for the potential profits that mobile ecommerce has to offer. If you don’t think you need to be ready to target that mobile audience, then here’s a quick history lesson that might broaden your horizons. In 2015, 60... [Read more]

Clare McDermott says, “Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. CCO: The subject of content intelligence spans many areas; when you describe it to marketers, how do you ensure that... [Read more]

Patricio Robles says, “Facebook generated more than $17bn in revenue in 2015, primarily from its ad products. Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world’s largest social network. That’s according to a study published by BBDO Worldwide, which found that of... [Read more]

Chris Ducker says, “In this episode of Youpreneur FM, Chris Ducker sits down with mediapreneur David Siteman Garland to talk about online course creation. With the rise of content marketing in the last few years, the amount of information you can find online has been growing exponentially. You no longer have to pay for most information — it’s... [Read more]

Lucia Marine says, “In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL. We’ll do it using Google Tag Manager and its variables. Why send a canonical from each page to itself? Javier... [Read more]

Ginny Marvin says, “Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will continue to accept new traditional text ads through... [Read more]

Jeff Rajeck says, “Personalisation is an exciting topic for marketers these days. In a 2016 Econsultancy survey, Customer Experience Maturity in Australia and New Zealand, more than two in three (69%) regional marketers said that ‘personalising customer interactions’ was ‘very important’. And in our global 2016 Digital... [Read more]