Latest News
‘Marketers, Let’s Talk: Pinterest Is Not A Social Network’ – Forrester Blogs
Jessica Liu says, “We’ll let you in on a little secret: Pinterest isn’t what you think it is. When Pinterest emerged, it was immediately labeled as a social network alongside Facebook, Twitter, Linkedin, Instagram, and even the ill-fated Google+. Why? Because we as humans like to categorize things and also because Pinterest shares a few key... [Read more]
‘How Does Inbound Work for Membership Marketing?’ – HubSpot
David DeMambro says, “Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn’t just about closing sales. It’s about identifying and building trust with people in your target market. Its principles and tactics apply whether you’re a business trying to acquire... [Read more]
‘When to end your client/link provider relationship’ – Search Engine Land
Julie Joyce says, “It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that they know they need links, but they don’t have enough time to devote to the process. That is true for business owners, webmasters, marketing managers, SEOs, and even link builders! Because... [Read more]
‘Why mapping the customer journey is so hard – and what you can do about it’ – Econsultancy
Jeff Rajeck says, “As marketers, it’s our job to understand the journey that our customers take from discovery to purchase. How is that going? Not very well, according to a recent Econsultancy report. In our 2016 survey, Customer Experience Maturity in Australia and New Zealand, half of respondents (50%) said that there are a ‘lot... [Read more]
‘Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer’ – Copyblogger
Sean D’Souza says, “Your target audience isn’t interested in reading 5,000 articles from you. They’ll read one and decide whether or not to stick around. If the article’s message resonates with them, they might read a second, maybe a third. And then they’ll naturally subscribe to your email list or sign up for your membership site... [Read more]
‘How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes’ – MOZ
Todd McDonald says, “A steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn’t always easy. It’s often quite difficult, as I’m sure many of you know. A number of challenges must... [Read more]
‘Snapchat adopts Facebook-style ad targeting like email, mobile device matching’ – Marketing Land
Tim Peterson says, “Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat is beginning to let brands aim their ads at the mobile app’s daily audience of 150 million, based on those people’s email... [Read more]
‘How Companies Can Become Data Driven’ – Entrepreneur
Entrepreneur team says, “Inquidia delivers full-spectrum data engineering and analytics services that help customers learn and take action with their data. It helps companies become data driven through full lifecycle data and analytics services: strategy, architecture, engineering, analytics and science. As co-founder and president of Inquidia,... [Read more]
‘How Does Native Advertising Fit in a Content Marketing Strategy?’ – CMI
Ural Cebeci says, “Building content — no matter the quality — doesn’t necessarily build an audience. As former BuzzFeed Vice President Jonathan Perelman noted,“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.” You need to be thinking beyond owned and earned... [Read more]
‘Sustainable competitive advantages in digital marketing’ – Search Engine Land
Eric Enge says, “It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of course, but the problem is that every single one of your competitors is likely chasing that same $3, so finding these opportunities and successfully executing them... [Read more]
‘Optimizing your blog for the social and mobile reader’ – Marketing Land
Jordan Kasteler says, “We live in an attachment society. Take a look around any coffee shop, restaurant, park or mall, and you’ll see people’s noses glued to their smartphone screens. These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And it’s dangerous.... [Read more]
‘8 Steps to Awesome: Content Marketing Starts with a Good Brief’ – Business.com
Heather Baker says, “Content marketing starts with having good content to market. And good content stems from a good brief. Much like a house requires a solid foundation, content too, needs a sound and comprehensive starting point to build upon. Without it, you’re just grasping at smoke, trying your best to read minds when everyone knows that’s... [Read more]
