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Greg Sterling says, “In a decision that is already controversial, the Court of Justice of the European Union (CJEU) has ruled in favor of copyright owners and against hyperlinks. The CJEU decision, though qualified, raises the strong possibility that publishers linking to infringing third party sites will also be liable for infringement. Critics... [Read more]

Joe Pulizzi says, “Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. I know our team is constantly inspired by all the ways that the industry has taken our advice and run with it. Nowhere has this been more apparent than when looking at the impressive scope of the work created by the... [Read more]

Ellisa Hudson says, “Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand? To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding. It helps you find and fix gaps in your own approach to content strategy, content creation... [Read more]

Matt Mansfield says, “One of the best ways to promote your small business is through the media. But it’s hard to get media attention. Think about it, all those newspaper and TV reporters are bombarded hundreds of times a day with breaking news, tips and yes, businesses like yours. Have you tried to break through the noise only to be lost... [Read more]

AJ Agrawal says, “Yahoo is no longer an independent entity. Verizon has purchased the service for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has quickly grown to become a major entity in the world of online marketing. Advertisers have to take note whenever Verizon makes... [Read more]

Chris Silver Smith says, “There are many instances where sites purposefully publish content that damages a person’s reputation, including mugshots, arrest records, divorce records and consumer complaints, as well as the more egregious sites for boyfriend/girlfriend “ratings” and revenge porn. US law doesn’t require publishers of facts... [Read more]

Brent Lollis says, “Of all the ways you can improve your digital marketing message, there is one that is especially simple, affordable, and effective when compared to the rest. What’s this magic bullet you can use to make customers take notice? Custom photos that make a strong connection with buyers. Most of us realize intuitively that photos... [Read more]

Niki Gilliland says, “Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing.  Not good… but great. With a capital G if needs be. But how exactly do you measure greatness? Here’s a brief overview of Simon’s talk. Consider the scales of marketing justice Out of... [Read more]

Ginny Marvin says, “With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them? The consensus is... [Read more]

Zontee Hou says, “Recently, I had the pleasure of presenting a webinar entitled “6 Ways to Grow Your Business Through Blogging” for SCORE Association, a nonprofit focused on supporting small business owners. In it, I covered six case studies showcasing ways that blogging can strengthen your business as a showcase of your expertise and a community-building... [Read more]

Carmen Simon says, “To get people to do what you want, you must help them remember what you want through persuasion, which is a function of influencing others’ memory. But it’s not easy to capture people’s attention. The four presentation approaches below are in dire need of updating because they lead to anemic messages that weaken our... [Read more]

Greg Finn says, “Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international... [Read more]