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Video Success Summit starts tomorrow #ad
The Video Success Summit is finally ready to begin. The speaker list and the agenda are finalized, and this free online webinar series starts tomorrow. In this online conference, experts will share their strategies for effectively using video to build your business. If you haven’t signed up for your own free access pass, make sure you register... [Read more]
‘8 dos and don’ts of successful video advertising’ – Marketing Land
Pauline Jakober says, “Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics. In today’s post, I’m going to highlight good... [Read more]
‘The Modern Marketer’s Guide to Selling Experiences’ – Business.com
Larry Alton says, “In order to compete for the modern customer’s attention amidst an array of other brands, products, and services clamoring for their consideration, brands must get creative. Selling experiences are just one way leading brands are achieving this goal. Selling an Experience Let’s say you and your friend purchase two tickets... [Read more]
‘6 Marketing Tactics That Build Lifelong Loyalty’ – Entrepreneur
Clair Holland says, “Today’s customers are smart, technologically adept and unwilling to be lumped in with “the masses.” That’s why marketing techniques from even a few years ago no longer get the job done. The key is getting customers engaged with your business and your products or services — not the same thing as selling to... [Read more]
‘5 Important Facebook Metrics and How to Improve Them’ – Convince & Convert Blog
Stacey Marone says, “You have now seen the light and brought your business to social media platforms. You have a well-populated Facebook fan page, a Twitter account, and a great Pinterest board. You have taken all the lessons to heart about maintaining these social networks by keeping them updated, responding to all comments and inquiries promptly,... [Read more]
‘Five tips from a personal care industry CEO for setting (and getting approval for) your marketing budget’ – MarketingSherpa
Daniel Burstein says, “When we ask marketers about their biggest challenges, budget issues are usually at or near the top.Ecommerce marketers say size of marketing budget is the biggest challenge to their companies’ ecommerce operations. B2B marketers say lack of resources in staffing, budgeting or time are the biggest barrier to overcoming... [Read more]
’12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns’ – HubSpot
Ellisa Hudson says, “You know that you’re a true email marketer if every single one of your emails includes a call-to-action. And I’m not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis. Yes, your personal email signature can provide a serious... [Read more]
‘How should brands plan their content distribution strategy?’ – Econsultancy
Niki Gilliland says, “With more content providers than ever before, the internet has never been so cluttered. So how do brands ensure content is seen? When it comes to creating a successful content strategy, clever distribution plays an increasingly important part. We recently sat down with Jack Swayne, Chief Strategy and Analytics Officer at... [Read more]
‘How to Craft a Marketing Story that People Embrace and Share’ – Copyblogger
Brian Clark says, “You’re telling a story. Whether you know it or not, or intend to or not … you absolutely are. Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others. Now,... [Read more]
‘Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore’ – MOZ
MOZ team says, “The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across... [Read more]
‘LinkedIn conversion tracking is here! 4 things you need to know’ – Marketing Land
Sahil Jain says, “Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to their ad performance data in LinkedIn Campaign Manager. Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and Text... [Read more]
‘Forrester’s First B2B Marketing Forum Is Also Our Sixth Sales Enablement Forum’ – Forrester Blogs
Peter O’Neill says, “We are getting ever-closer to our first Forrester Forum for B2B marketing professionals. It is great to see so many of you registered for the event, and I look forward to seeing you in Miami. While Forrester does have another Forum for marketers, which is held in New York each spring and in which we cover some B2B topics,... [Read more]
