Latest News
‘How to Implement a Killer Blog Strategy for $8’ – Entrepreneur
Jason Parks says, “Can you imagine if famous chef Gordon Ramsay cooked a delicious meal and didn’t serve it to anyone? Even though the slow-cooked beef short ribs were top notch, nobody got to experience the ribs because he threw them away. Ramsay tossing away his tasty meal is the equivalent to a business owner or marketer writing kick-ass... [Read more]
‘Connect audience insight to your SEO strategy’ – Search Engine Land
Chris Liversidge says, “Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage... [Read more]
‘Brexit Makes Customer-Focused Innovation Imperative’ – Forrester Blogs
Dan Bieler says, “While uncertainty continues, focusing on innovation is your best chance of success. British Prime Minister Theresa May has repeatedly said, “Brexit means Brexit.” This statement ensures that every business operating in the UK will experience an uncertain and volatile market environment for some time. In our conversations... [Read more]
‘Google Surveys 360 joins the Analytics 360 Suite’ – Marketing Land
Matt McGee says, “Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the... [Read more]
‘How mobile-enabled analytics can help to boost sales in-store’ – Econsultancy
Stephanie Miller says, “Customers are fully mobile-enabled, so why not your marketing and sales teams? Arming your field teams with mobile devices to share data back to a central analytics team can result in important real-time insights and a dramatic positive revenue impact. Mobile is changing both the front and back end experience of the... [Read more]
‘SEO is not dead; it’s just a shape-shifter’ – Search Engine Land
Stephen Spencer says, “I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.)... [Read more]
‘How To Make Money From Blogging’ – Entrepreneur
AJ Agrawal says, “Blogging has the potential to completely transform your life. The fact is that people who invest in blogging are thirteen times more likely to receive a positive ROI than those who don’t. As you can tell, blogging can lead to you making a lot of money. But it’s far from a sure thing. You need to make sure you’re... [Read more]
‘Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)’ – Copyblogger
Jerod Morris says, “I have a few quick questions for you … Do you realize that worldwide sales of ebooks exceeded $9 billion in 2015? Did you know that online education is now a $21.3 billion per year market in the U.S. alone? And would you like to tap into a small, little portion of those massive pies to claim your own piece? If so,... [Read more]
‘All Content is Not Created Equal: Comparing Results Across 15 Verticals’ – MOZ
Kerry Jones says, “Are you holding your content marketing to unrealistic standards? No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand, you first... [Read more]
‘5 Reasons Your Business Should Have Strategic Partnerships’ – Business.com
Connor Blekley says, “Strategic partnerships are nothing new. Companies have been working together for mutual benefits for a long time for a profitable future, with teams like Starbucks and Google, Spotify and Uber, and McDonald’s and Coca-Cola. Though they’re large-scale examples, they’re examples of how strategic partnerships... [Read more]
‘Google adds forecasting and trend data for existing keywords in Keyword Planner’ – Search Engine Land
Ginny Marvin says, “Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look. After clicking on the “Select from account” button shown above, there is an option to select Campaign or Keyword from a... [Read more]
‘What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯’ – Marketing Land
Tim Peterson says, “Apparently, the brands looking to buy Twitter the company are way more concerned about the social network’s longstanding but recently highlighted harassment issues than the brands looking to buy its ads. Quick recap: Over the summer, “Saturday Night Live” star Leslie Jones came under attack from a mob of racist trolls... [Read more]
