Latest News
‘Unruly now offers biometric measurement of video ads’ – Marketing Land
Barry Levine says, “Marketers learned long ago that the best ads deliver emotional responses. To measure these responses, the traditional focus group has been complemented in recent years by facial recognition and other technologies. News Corp-owned Unruly has now unveiled a multilayered solution that includes its first regular biometric measurement... [Read more]
‘Let’s Talk: What Is Conversational Marketing and Why Does It Matter?’ – Business.com
Smith Willas says, “Two-way communication is necessary for building any healthy relationship. For business owners, open conversation is vital to understand customer needs and provide services and recommendations that solidify trust and confidence. It’s this understanding and intelligence that make good business owners even better and make customer... [Read more]
‘Here’s What Every Solopreneur Should Know about Social Media’ – Small Business Trends
Jeff Charles says, “Aren’t you sick and tired of trying to figure out this social media stuff? I can’t say I blame you. Social media for solopreneurs can be quite a challenge. If you’re anything like me, you’ve probably tried tons of different advice. You might have even had some success. But then you hit a wall. It’s like you’re... [Read more]
‘Three ways brands can let their audience create their content’ – Econsultancy
Ben Davis says, “A Reevoo study found that 70% of consumers place peer recommendations over professionally written content. So it’s no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development. I was lucky enough to attend BrightonSEO recently, the... [Read more]
‘Duplicate Listings and the Case of the Nomadic New Mexican Restaurant’ – MOZ
Miriam Ellis says, “Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, “Best green chile ever!!”, “Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili,” “My go-to for great... [Read more]
’10 Creative Case Studies for a Winning Social Campaign’ – Business.com
Silvio Porcellana says, “Social media is becoming more and more important in marketing strategies: this year, 85 percent of marketers plan to invest more on Linkedin, 78 percent on Twitter and 70 percent on YouTube. This is because many marketers have started to appreciate the results. In fact, 80 percent of them registered an increase in website... [Read more]
‘Why You’re Thinking About Digital Marketing Analytics All Wrong’ – HubSpot
Ellisa Hudson says, “Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report, 46% of marketers cited “proving the ROI of our marketing activities” as one of the biggest challenge they face within their company. The trouble is, when... [Read more]
‘Your Hashtag and Your Brand Go Hand in Hand’ – Entrepreneur
Ray Hennessey says, “Hashtags are everywhere, and they’re generally awful. We give lip service to how important social media is in how we market, even how, as a I society, we communicate, but brands don’t walk that walk in execution. Think about it: How often is a hashtag too long (taking up valuable real estate in a 140-character... [Read more]
‘Why sales chat needs to be part of your multi-channel strategy’ – Marketing Land
Tamar Weinberg says, “Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have live chat set up on your business website, then you’re missing out on major impact potential, both in terms of conversion optimization and loyalty marketing. Research indicates that 85... [Read more]
‘Digitizing traditional marketing methods to compete in local search’ – Search Engine Land
Lydia Jorden says, “For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement. Recently, we’ve seen brands increase local search performance by digitizing... [Read more]
‘How to Build Your Email List: The (Better Than) Ultimate Guide’ – CMI
Aaron Orendorff says, “It’s not “like” or follow. And it’s not even add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. Why? Because, as McKinsey & Company’s much-cited study revealed, email is a staggering 40 times more effective at acquiring customers than Facebook and Twitter combined: 91%... [Read more]
’10 Things You Should Know About Facebook Ads’ – Small Business Trends
Matt Mansfield says, “If you want to break through all the noise on social media, it sometimes pays to advertise. And when it comes to social media advertising, Facebook is still the king. But while the social media giant has made strides in simplifying its advertising platform, it’s still robust enough for certain features to slip through... [Read more]
