‘Google introduces TrueView for Action ads on YouTube’ – Marketing Land
Ginny Marvin says, “Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action.
Sridhar Ramaswamy, SVP of ads and commerce at Google, made the announcement at the DMEXCO conference in Germany on Wednesday.
The new ad format follows other goal-driven TrueView formats — TrueView for app promotion and TrueView for shopping — designed to move video advertising on YouTube beyond general branding.
Ramaswamy said Google will test TrueView for action ads throughout the year. A Google spokesperson says the reporting and user experience are being fine-tuned, and the aim is to make the new format available globally“.
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