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‘The anatomy of a good response to a negative online review- Econsultancy
Patricio Robles says, “Large numbers of consumers turn to online reviews when evaluating products and services, so it’s no surprise that many businesses take them very seriously. While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to... [Read more]
‘3 Ways to Use Geolocation to Increase Revenue’ – Entrepreneur
Anthony Nicalo says, “You may have noticed Pokémon GO players and the game’s characters popping up all over the place lately — at famous landmarks, public events, even inside local businesses. The launch of the mobile game last July represented not only a runaway success in the United States, considering that the game has already... [Read more]
‘What You Need to Do Now to Grow Your List on YouTube’ – AWeber
Jason Moore says, “What does YouTube have to do helping you grow your email list? Well, a lot actually. By creating video content, you give yourself another place for people to discover you and your business. And the more people see your content and learn about your business, the more people will have the opportunity to sign up to your email... [Read more]
‘Marketing to Millennials: Social Media, Privacy, and Email Trends’ – MarketingProfs
Ayaz Nanji says, “Millennials in the United States are heavy users of Facebook’s platforms, they are less worried about privacy compared with older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. The report was based on data from a nationwide survey of 1,769 Millennial adults (age 18-34)... [Read more]
‘9 Quick SEO Copywriting Tips Every Online Business Should Know’ – Business.com
Jerry Low says, “Writing content, or copywriting, is as much an art form as it is a skill. While you want to engage readers with snappy imagery, it’s also important that you publish content that is packed with elements that will help you improve your website’s ranking. SEO stands for Search Engine Optimization, and these three letters... [Read more]
Video Wave software builds videos & ranks them #ad
New Video Wave software is what many marketers have been waiting for. When you use this software, you can quickly and easily: 1. Research profitable keywords for your chosen niche 2. Build attractive animated videos to target those keywords 3. Syndicate your videos to high page rank websites. 4. Reap the rewards of your new video campaign. Video Wave... [Read more]
‘Google: Search the primary and most often used mobile shopping tool’ – Search Engine Land
Greg Sterling says, “Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that asserts search has indeed... [Read more]
‘Adobe Target expands beyond A/B testing to automated optimization of user experience’ – Marketing Land
Barry Levine says, “Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends machine learning-powered, automated optimization across the entire tool, beyond its previous role... [Read more]
‘5 Content Strategy Lessons Pokémon Go Can Teach You’ – Entrepreneur
Yatin Khulbe says, “The 1990s saw the launch of the Pokémon series, where trainers traveled to different places on a quest to catch all Pokémon by defeating the gym leaders. Flash-forward to 2016. Pokémon Go has taken the gaming world by storm. Players can virtually launch their red and white Poké Ball to catch the pocket monsters. Though... [Read more]
‘Page Templates Tested: How a few UX tweaks to 45 template pages generated a 52% increase in leads’ – MarketingExperiments
Paul Cheney says, “Does UX really make that much of a difference? Besides being an important business question, there’s an entire industry of UX professionals who count on it making a difference. Sure, intuitively, we think it will. And there’s even survey data to support it. But what about at the company-level? Has anyone been able to measure... [Read more]
‘Gmail to Begin Supporting Responsive Design: What Google’s Announcement Means for Marketers’ – HubSpot
David DeMambro says, “More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016. With so many potential customers opening emails... [Read more]
‘Black Friday & Christmas: How to make the most of early seasonal shoppers’ – Econsultancy
Saima Alibhai says, “What tactics can retailers use to make the most of seasonal shopping opportunities? Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season. According to some recent research from shopping channel QVC, 1.5m Londoners have already... [Read more]
