Latest News

Brandon Leibowitz says, “The fight to become a top-ranking site in search engines had compelled many site owners to play dirty for a few years. From paid links and keyword stuffing to spam comments and invisible text, people used to manipulate their techniques in such a way that they’d be guaranteed one of the top-ranking positions in search... [Read more]

Ellen Bartolino says, “Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it’s much easier to capture and maintain the attention of your audience. However, creating well-designed infographics that actually help increase your traffic can be quite the process.... [Read more]

Anna Johansson says, “Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products. Content can be an incredible advantage for your marketing campaign if you use it correctly. According... [Read more]

Greg Sterling says, “A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline... [Read more]

Jacob Baadsgaard says, “These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably... [Read more]

Aja Frost says, “Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one instead.” Getting your point across in as few words as possible takes time and effort. But it’ll pay off: According to an analysis of more than 40 million emails, the most effective were between 50 and 125 words. Wondering... [Read more]

Patricio Robles says, “Large numbers of consumers turn to online reviews when evaluating products and services, so it’s no surprise that many businesses take them very seriously. While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to... [Read more]

Anthony Nicalo says, “You may have noticed Pokémon GO players and the game’s characters popping up all over the place lately — at famous landmarks, public events, even inside local businesses. The launch of the mobile game last July represented not only a runaway success in the United States, considering that the game has already... [Read more]

Jason Moore says, “What does YouTube have to do helping you grow your email list? Well, a lot actually. By creating video content, you give yourself another place for people to discover you and your business. And the more people see your content and learn about your business, the more people will have the opportunity to sign up to your email... [Read more]

Ayaz Nanji says, “Millennials in the United States are heavy users of Facebook’s platforms, they are less worried about privacy compared with older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. The report was based on data from a nationwide survey of 1,769 Millennial adults (age 18-34)... [Read more]

Jerry Low says, “Writing content, or copywriting, is as much an art form as it is a skill. While you want to engage readers with snappy imagery, it’s also important that you publish content that is packed with elements that will help you improve your website’s ranking. SEO stands for Search Engine Optimization, and these three letters... [Read more]

New Video Wave software is what many marketers have been waiting for. When you use this software, you can quickly and easily: 1. Research profitable keywords for your chosen niche 2. Build attractive animated videos to target those keywords 3. Syndicate your videos to high page rank websites. 4. Reap the rewards of your new video campaign. Video Wave... [Read more]