Latest News
‘Long-term SEO: Proving the value now’ – Search Engine Land
Casie Gillette says, “Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussinghow to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value,... [Read more]
‘4 Ways Small Businesses Can Do Advertising Right’ – Small Business Trends
William Johnson says, “Advertising can bring you quick success. That’s the reason it’s still in vogue and will continue to be so. Small businesses need to shrug off the preconceived notion that advertising is uber-expensive. It’s not always expensive; getting started with Facebook ads costs only $50. Cost is not a legitimate concern because... [Read more]
‘How to Train Your Brain for Content Marketing Greatness’ – CMI
Roger C. Parker says, “At Content Marketing World2016, I was cheered by the emphasis placed on content quality. Clearly, “good is no longer good enough.” Less and better are more important than “good.” The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters: Joe Pulizzi stated “Mediocre content... [Read more]
‘Bing Ads releases Expanded Text Ads globally’ – Search Engine Land
Ginny Marvin says, “After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the... [Read more]
‘Twitter Plans to Cut About 300 More Jobs’ – Entrepreneur
Reuters team says, “Twitter Inc. may cut 8 percent of its workforce or about 300 people,Bloomberg reported on Monday, citing people it said were familiar with the matter. The job cuts could be announced before the company reports third-quarter earnings on Thursday, and the number of jobs affected could change, Bloomberg said. A company spokeswoman... [Read more]
‘Google Tag Manager now supports AMP (Accelerated Mobile Pages)’ – Marketing Land
Matt McGee says, “Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s news that Tag Manager now supports Accelerated Mobile Pages (AMP), which opens up a variety of new measurement opportunities, as Google’s Ben Gram explains in the announcement: While implementing measurement solutions on... [Read more]
‘The Marketer’s Guide to Mobile [Free Kit]’ – HubSpot
Ellen Bartolino says, “As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating. In hopes of making the whole process a little less daunting, we teamed up with Localytics to bring... [Read more]
‘The One Thing That Can Make or Break Your Creative Business’ – Copyblogger
Sonia Simone says, “Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live events in Denver, and... [Read more]
’12 Personalized Email Examples You Can’t Help but Click’ – HubSpot
Aja Frost says, “If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional... [Read more]
’13 inspiring examples of design thinking from Japan’ – Econsultancy
Ben Davis says, “As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too. Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me. Though these were not digital examples,... [Read more]
‘3 A/B Testing Case Studies from Smart Brand-Side Marketers’ – MarketingExperiments
Courtney Eckerle says, “When you’re embarking on a new campaign, or a launching a new CMS, there are a million things that can go wrong. To which I say: GOOD. Bring it on. That’s what testing is all about, right? Letting the things that will go wrong, go wrong – but tracking it every step of the way. That, my friends, is the difference between... [Read more]
‘Think Like a Troll, Act Like a Brand: How @Charmin organically grew their Twitter account to superstar status’ – MarketingSherpa
Paul Cheney says, “Twitter is a tough place to be for anyone; large brands are no exception. But in addition to the cynicism, they have to balance pleasing their customers and their shareholders – a fine line to walk when you’re trying to grow an account. But what if you were a large brand that sold toilet paper? What if all you had to tweet... [Read more]
