Latest News

Brittany Leaning says, “Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we’ve seen before. New technologies were being introduced.... [Read more]

Jeff Rajeck says, “Improving customer experience (CX) is still a work in progress at most organisations.   Despite years of discussion, most brands still do not have a CX programme in place. In a recent Econsultancy survey, Customer Experience Maturity in Australia and New Zealand, only around one in three (33%) regional marketers felt that... [Read more]

Jerod Morris says, “He’d been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech. With a Wednesday article deadline looming, on Monday morning he had nothing but the few beads of sweat forming on... [Read more]

MOZ team says, “With all the data that today’s marketers can access, there’s often still no substitute for the quality of information you can get from interviewing real people. In today’s Whiteboard Friday, we welcome Rebekah Cancino — a partner at Phoenix-based Onward and #MozCon 2016 speaker — to teach us the whys... [Read more]

Darrah Brustein says, “I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn’t realized that I myself was an offender. Credit the power of networks: I had the perfect contact in mine to help me fix the error of my ways and stop making the (common) mistakes... [Read more]

Conrad Saam says, “In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and... [Read more]

Brandon Leibowitz says, “The fight to become a top-ranking site in search engines had compelled many site owners to play dirty for a few years. From paid links and keyword stuffing to spam comments and invisible text, people used to manipulate their techniques in such a way that they’d be guaranteed one of the top-ranking positions in search... [Read more]

Ellen Bartolino says, “Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it’s much easier to capture and maintain the attention of your audience. However, creating well-designed infographics that actually help increase your traffic can be quite the process.... [Read more]

Anna Johansson says, “Bored customers are bad news for your business. If consumers are basically falling asleep reading your blog content, they’re not going to stick around long enough to share it or tell their friends, let alone buy your products. Content can be an incredible advantage for your marketing campaign if you use it correctly. According... [Read more]

Greg Sterling says, “A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline... [Read more]

Jacob Baadsgaard says, “These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably... [Read more]

Aja Frost says, “Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one instead.” Getting your point across in as few words as possible takes time and effort. But it’ll pay off: According to an analysis of more than 40 million emails, the most effective were between 50 and 125 words. Wondering... [Read more]