Latest News
‘How to Brand Your Business on a Budget: A 6-Step Guide’ – HubSpot
Juliana Nicholson says, “In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last... [Read more]
‘Here We Grow: Four Tips to Scale Localized Marketing’ – MarketingProfs
Martha France says, “It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Perhaps you are a bank that has made an acquisition and you’re now... [Read more]
‘Research: location a primary buying consideration for 43 percent of consumers’ – Marketing Land
Greg Sterling says, “The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, newresearch from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content variables and other factors that... [Read more]
‘Black Friday 2016: How are UK retailers optimising search landing pages?’ – Econsultancy
Nikki Gilliland says, “With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday. However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be? Here’s a closer look at the opportunity it presents, as well as how retailers... [Read more]
’18 Tried-And-True Ways to Improve Your Email Content’ – AWeber
Monica Montesa says, “Whether you’ve been sending emails to subscribers for 10 years or 10 days, it’s important to consider how you might be able to improve your content every now and then. After all, things change over time; between your subscribers, your industry, and even your own business. As a result, it’s important for your emails... [Read more]
’15 Website Must Haves for Driving More Inquiries and Applications’ – HubSpot
Juliana Nicholson says, “For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process. The good news, is that it no longer takes an entire IT department to turn a mediocre website into a great one. In our new ebook for education... [Read more]
‘Here’s Why Every Successful E-Commerce Site Has an Active Blog’ – Business.com
Anna Johansson says, “We’ve all seen blogs – both personal and business – launch with great imagination and aspirations, only to eventually fade away and fail. A company blog is a tremendous asset for e-commerce companies and the benefits are numerous. Four Reasons E-commerce Sites Need Blogs If you’ve yet to start a blog for your e-commerce... [Read more]
‘Top 5 Way To Merge Blogging With Email Marketing’ – Entrepreneur
Katy Embry says, “Blogging is the outcome of your research, understanding of a topic, your expressions based on your audiences’ preferences. Email marketing is the platform that helps marketers promote their brand. Blogging is like the icing on the cake named ’email marketing’, making both equally desirable and worth the read.... [Read more]
‘3 things to do after a major Google algorithm update’ – Search Engine Land
Ryan Shelley says, “The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve... [Read more]
‘Facebook adds new tools for local discovery and commerce’ – Marketing Land
Greg Sterling says, “Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local. Today Facebook is adding more tools for consumers and business... [Read more]
‘Black Friday 2016: How are UK retailers optimising search landing pages?’ – Econsultancy
Nikki Gilliland says, “With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday. However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be? Here’s a closer look at the opportunity it presents, as well as how retailers... [Read more]
‘Create Your First WordPress Product, with Chris Lema’ – Copyblogger
Brian Clark says, “In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary... [Read more]
