Latest News
‘Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems’ – MOZ
MOZ team says, “hen it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile”. Backlinks from Client... [Read more]
‘Craig Simpson’s Top 10 Must Read Books for Marketing Professionals’ – Entrepreneur
Entrepreneur team says, “We’ve asked direct marketer and Entrepreneur Press author Craig Simpson for his favorite books that he believes our readers will enjoy. * Successful Direct Marketing Methods by Bob Stone and Ron Jacobs This seventh edition of one of the foundational books in the field of direct marketing has been updated to fully... [Read more]
‘3 coupon affiliate myths it’s time to stop blindly believing’ – Marketing Land
James Collins says, “It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has actually been driven by other marketing channels earlier in the consumer journey. Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according... [Read more]
‘9 Ways to Build a Positive Sales Culture’ – Business.com
Megan Totka says, “A positive sales culture can make or break your business. When a sales culture is healthy and present, it can attract sales talent and help your team feel content and engaged in the office setting. Of course, a more motivated sales team will result in more deal closings and a better company bottom line. There are very obvious... [Read more]
‘6 Ways to Use the Holiday Season to Your Advantage’ – Entrepreneur
Ceren Cubukcu says, “You can always develop your career if you really want and believe it or not holidays are perfect for it. During the holiday season, it is easier to get in touch with people because you have a perfectly valid reason for it. Therefore, it is up to you to use this excuse and advance your career. Below you can find tips for... [Read more]
‘Making Your Content as Tasty as Pie’ – Copyblogger
Sonia Simone says, “Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue... [Read more]
‘How to Turn Those Seasonal One-Time Shoppers Into Lifelong Customers’ – Shopify Blog
Corey Ferreira says, “Seasonal and Black Friday shoppers are unique in that many of them will buy your products without knowing anything about your brand. This means they might forget about your business entirely if you don’t make an effort to keep them interested. Turning Black Friday shoppers into repeat customers can have an enormous impact... [Read more]
‘5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving’ – HubSpot
Andy Beohar says, “When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing. “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come close to the complexity of... [Read more]
‘Ad customizers just got a whole lot more powerful’ – Search Engine Land
Brian Patterson says, “I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now... [Read more]
‘PostUp adds the ability to automatically assemble emails through your CMS’ – Martech Today
Barry Levine says, “Marketers just want their content and related promotion to get into the right channels, but vendors are focused on their channel-specific tools. This week, email service provider PostUp is reaching out to other channels, with its launch of the Continuum Digital Publishing Suite. As the company’s updated platform, the Suite... [Read more]
‘Instant social: How can brands connect with people in the moment?’ – Econsultancy
Tamara Littleton says, “Brands have had great success using social media to start conversations with fans and followers. However, with the advent of instant social apps, brands now need to find new ways to connect in the moment. Content must remain engaging and sharable, but also be relevant to the individual and the moment in question. Let’s... [Read more]
‘5 Ways Your Old Blogs Can Generate New Leads’ – Entrepreneur
Eric Siu says, “You’ve probably invested a lot of time and money into your blog. Perhaps you’ve hired freelancers to contribute content, or you’ve spent hours pouring over analytics to find that sweet spot in your content marketing that generates results. Given the investment in your blog, it makes sense to revisit old posts and make them... [Read more]
