Latest News
‘Google adds forecasting and trend data for existing keywords in Keyword Planner’ – Search Engine Land
Ginny Marvin says, “Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look. After clicking on the “Select from account” button shown above, there is an option to select Campaign or Keyword from a... [Read more]
‘What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯’ – Marketing Land
Tim Peterson says, “Apparently, the brands looking to buy Twitter the company are way more concerned about the social network’s longstanding but recently highlighted harassment issues than the brands looking to buy its ads. Quick recap: Over the summer, “Saturday Night Live” star Leslie Jones came under attack from a mob of racist trolls... [Read more]
‘Six things marketers should know about social media in Asia-Pacific’ – Econsultancy
Jeff Rajeck says, “Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country. With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region. Of course Asia-Pacific also offers great opportunities... [Read more]
‘The Best Days and Times to Post on Five Major Social Networks’ – MarketingProfs
Ayaz Nanji says, “The most effective days and times for brands to post on social media vary significantly by network, according torecent data from TrackMaven. Its report was based an analysis of 17.5 million social media posts made by 17,737 brands on Twitter, Facebook, LinkedIn, Instagram, and Pinterest. Brand posts made to Instagram garner... [Read more]
‘GoDaddy Says Its Latest Feature Will Make it Much Easier to Launch Your WordPress Site’ – Small Business Trends
Michael Guta says, “WordPress is used by 26.9 percent of all the websites in the world, and GoDaddy (NYSE:GDDY) just announced a new service called WordPress Website that will make launching more of those websites on WordPress even easier. The New GoDaddy WordPress Website Wizard GoDaddy said this will be the easiest way for small businesses... [Read more]
‘3 Ways to Make Triple the Revenue’ – Entrepreneur
Josh Turner says, “Few doubts remain: Digital marketing is central to reaching and qualifying potential B2B customers. But to do digital well, companies can’t just “phone it in” when it comes to the sales conversation. The numbers don’t lie. When digital marketing and well-integrated sales outreach are aligned, companies are... [Read more]
‘7 marketing gimmicks that could damage your brand’ – Marketing Land
Timothy Carter says, “What’s the difference between a gimmick and a strategy? Honestly, not much. The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on carefully thought-out strategies that guide users to your brand and help them make informed buying decisions,... [Read more]
‘US Tech Market Poised For Another Year Of Moderate 4% to 5% Growth If Election Results Don’t Interfere’ – Forrester Blogs
Andrew Bartels says, “Forrester has just published our fall forecast update for the US tech market (“2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry“), and we are now projecting 5.1% growth for business and government spending on tech goods, services, and staff in 2017. That’s a modest improvement... [Read more]
‘4 Helpful Tools for Organizing Your Social Media Calendar’ – HubSpot
Tom Shapiro says, “What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it’s probably better to have a plan for what direction you’re heading — especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays... [Read more]
‘Three brands succeeding in connecting online and offline experiences’ – Econsultancy
Ben Davis says, “It’s still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences. In this post we look at three such brands doing just that. Topshop Topshop’s recent ‘Retail to Runway‘ initiative integrated London Fashion Week (LFW) with the retailer’s stores... [Read more]
‘A New Book to Make Content Marketing Easier’ – Copyblogger
Sonia Simone says, “There’s a word that comes up a lot when we talk about content marketing:Intimidating. It’s easy to get intimidated at the prospect of creating a high volume of really good content. And even more so if you don’t completely think of yourself as a writer. Guess who wrote a book to help? It’s Copyblogger’s own Pamela... [Read more]
‘Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less’ – MOZ
Purna Virji says, “My neighbor has the most beautiful garden ever. Season after season, she grows the most exotic, gorgeous plants that I could never find in any local nursery. Slightly green with envy over her green thumb, I discovered a glimmer of hope. There are apps that will identify any plant you take a photo of. Problem solved. Now the... [Read more]
