Latest News
‘Forget learning to code; what should marketers really know?’ – Econsultancy
Ben Davis says, “It is a common refrain on industry blogs – “marketers should learn to code” – but it doesn’t really make sense. Hands up, I’ve said it myself in the past. But what I was really referring to was learning the very basics of code, so marketers can get better at working with analytics, agencies... [Read more]
‘5 Tips to Build Loyalty with Your Twitter Fans’ – Business.com
Rich Drees says, “Twitter has changed how personal and business brands engage with their followers and fans. Social media has opened the path to a more personal, sustainable and unfiltered interaction between a brand and its customers or followers. Twitter, seeking to continuously increase its market share, is inventing and adapting new technology... [Read more]
‘Beat the Marketing Competition With Data Analysis’ – Entrepreneur
Deren Baker says, “Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is continuously growing, only 31 percent of CEOs, according to one study, said they felt confident that their organizations were in the top tier of data analytics... [Read more]
‘Google is testing images in Sitelink extensions’ – Search Engine Land
Ginny Marvin says, “Image extensions have come and gone and come again. Google tested them in 2013, but they never got off the ground. Bing Ads brought its own version of image extensions out of beta just over a year ago. Now, Google appears to be giving images in text ads another spin. This time in a type of Sitelinks test. In a screen shot... [Read more]
‘The five-day holiday e-commerce outlook: Sales will grow, but how much?’ – Internet Retailer
Matt Lindner says, “Web sales on Thanksgiving will grow the fastest, but Cyber Monday still wins. With the Thanksgiving shopping weekend dawning, analysts are split on just how lucrative it’s going to be. Rod Sides, head of the retail practice at Deloitte LLP, tells Internet Retailer that online sales for the five days between Thanksgiving... [Read more]
‘Google gives app marketers more ways to promote their apps with ads’ – Marketing Land
Ginny Marvin says, “On Tuesday, Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network. Automated Video Ads With a product called AutoDirector, Google... [Read more]
‘How Retailers Can Improve E-Commerce Conversions During the Holiday Season’ – MarketingProfs
Vahe Habeshian says, “The holiday season is here, and so is the busiest time of year for retailers, including online merchants, and that means maximizing e-commerce conversions and sales during the yearend holidays. This week, the first major shopping event, Black Friday (Nov. 25), followed by Cyber Monday (Nov. 28) together mark “the beginning... [Read more]
‘8 Interesting Things You Probably Didn’t Know About Google’s Algorithm’ – HubSpot
Sophia Bernazzani says, “It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? Believe... [Read more]
‘Wilson & Miller: The Best Advice On Building An Inspiring Brand’ – Small Business Trends
Jeff Charles says, “Let me start with a question. What do you think of when you think of branding? If you’re like most other business owners, you probably think of building a reputation that is based on your products or services. It’s a common belief. You rely on your unique selling proposition. You find something that your offering provides... [Read more]
‘The future of paid search buying’ – Martech Today
Andrew Ruegger says, “What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds. Technically... [Read more]
‘Global content marketing: It’s gonna be big!’ – Marketing Land
Rebecca Lieb says, “For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands build the strategies to make this happen.) Here’s... [Read more]
‘Link building is (specialized) marketing’ – Search Engine Land
Andrew Dennis says, “The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing. Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn... [Read more]
