Andy Beohar says, “When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing. “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?”

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living.

It’s not that inbound marketing requires a long, drawn-out answer — after all, it can be described in 140 characters. But explaining it requires some fundamental knowledge of how technology, marketing, and the internet work. You know, the things that your grandparents might not fully grasp in one fell swoop.

Good news — all you really need are a few storytelling strategies. We found five ways you can explain inbound marketing to your family. And sure, some of these are useful, and some are just sarcastic. But hey, family is family, right? They’ll still love you.

5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

1) The Food Analogy

In the U.S., Thanksgiving typically consists a few staples — turkey, mashed potatoes, and pumpkin pie, to name a few. And while it might sound strange, you can use that knowledge to your advantage by using food preparation as an analogy for different aspects of inbound marketing”.

5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

HubSpot