Latest News
‘Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales’ – Marketing Land
Greg Sterling says, “In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. Even as more effective data analytics tools... [Read more]
‘Google rolls out two new omnichannel metrics’ – Internet Retailer
Zak Stambor says, “Google adds distance and location reports to AdWords reporting tools to help retailers understand where their store visitors come from. Google is bolstering its AdWords reporting tools with an eye toward helping omnichannel retailers better understand which shoppers search online and then visit their stores. That information... [Read more]
‘5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates’ – MOZ
Lindsay kolowich says, “It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to... [Read more]
‘3 Ways to Read Your Customers’ Minds’ – Entrepreneur
Maria Ross says, “Admit it. As a business owner, you know you secretly dream about prospective customers or clients reading your sales copy or seeing your Facebook ad and instantly shouting, “Yes! That’s exactly what I need! It’s like you’ve read my mind! Where do I buy?!” Related: The Best Ways to Do Market Research... [Read more]
‘4 Surprising Ways You’ll Profit from Building an Online Course’ – Copyblogger
Pamela Wilson says, “I had no idea what I was getting myself into back in the fall of 2009. The only thing I knew for sure was that I was feeling antsy. I had been running my design and marketing business for almost two decades. Over almost twenty years, I had helped every kind of client with every kind of project. Truth be told: I was getting... [Read more]
‘7 Tips for Promoting Your Business During This Holiday Season’ – Small Business Trends
SBT team says, “Tis the season for Starbucks red cups, Coca Cola polar bears, the majestic Clydesdales, and more. The holidays are a marketer’s dream come true. If you play your cards right, Q4 can be incredibly profitable for you and your business. Holiday Marketing Tips for Small Businesses 1. Don’t Make Assumptions Don’t just assume... [Read more]
‘Grading Your Prospects? How Lead Scoring Helps Small Businesses Prioritize Sales and Marketing’ – Business.com
Nate Kristy says, “For any company, regardless of size and category, an integral part of the sales cycle is the ability to understand where your prospects are in their buying journey – that is, how likely they are to making a purchase. One effective method for ranking your prospects based on likelihood to purchase is “lead scoring.” Lead... [Read more]
’19 Habits to Become a More Effective Salesperson’ – HubSpot
David Ly Khim says, “The other day, a friend who works in sales told me an unbelievable story about her sales team. On the morning of the last day of the month, her team had met less than 80% quota. By the end of the day, they had hit 105% quota. What? I’m sure this is a common experience for the people reading this post, but as a non-salesperson,... [Read more]
‘New Guide: Facebook Ads for Ecommerce Entrepreneurs’ – Shopify Blog
IR team says, “Most people who use the Facebook aren’t “searching” for a product that will add more value to their lives; they’re searching for that next funny or emotional status update, a trending piece of news or information, or even just a simple distraction. For you, as an ecommerce store owner, this is your ultimate opportunity. The... [Read more]
‘E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday’ – Marketing Land
Greg Sterling says, “According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile devices contributed a record $1.2 billion to that total on Black Friday alone. There was mixed data on in-store traffic and sales, with some sources reporting an initial decline vs. last year... [Read more]
‘Email Marketers’ Top Challenges and Address-Capture Tactics’ – MarketingProfs
Ayaz Nanji says, “Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch. The report was based on data from a survey of 303 respondents who describe themselves as expert, advanced, or intermediate email marketers. All respondents work for companies with 100 or more employees... [Read more]
’12 Ways to Inspect and Improve Your Business’ – Entrepreneur
Patrick Bet-David says, “n this video, Entrepreneur Network partner Patrick Bet-David underscores the importance of monitoring and inspecting your business. Do you know how your business is doing? Bet-David enumerates the 12 facets of your business that you need to inspect, from your team to your sales flow to your brand. Every aspect of your... [Read more]
