Latest News

Evan Dunn says, “Data-driven marketing is super popular right now. Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research. 81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be... [Read more]

Matt McGee says, “Facebook’s efforts to make News Feed more accessible to all users regardless of the speed or reliability of their internet connections has led to a change in how stories are ranked. For brands, publishers and marketers using Facebook, it means that speed is more important than ever. To understand the change, it helps to first... [Read more]

Tracey Wallace says, “The holidays signal a change in consumer behavior. Buying increases near parallel with a little R&R and family time. This means more people are watching –– just like Santa does all year –– to see which ads strike their festive chord. Holiday marketing campaigns run by brands aren’t kept on any psychic naughty-or-nice... [Read more]

Laura Patterson says, “You know that developing a customer journey map is vital in today’s customer-centric world, but let’s revisit what a customer journey map really means for your business. It means that you understand your customers’ interactions with your business. It means you know their preferred touchpoints and channels... [Read more]

Sherry Bonelli says, “Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting listed on some online business directories/citation sites and claiming your Google My Business page. Once you did those few simple things, you had an incredible shot at ranking high on Google... [Read more]

Jeff Charles says, “You’ve heard it a million times. Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients. It’s true. Social media is one of the most effective ways to get in front of the people you want to serve. But so many entrepreneurs are doing it wrong. If you’re not... [Read more]

Gregory Gazagne says, “It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone. Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. Deloitte’s Mobile Consumer Survey found that UK citizens look at their smartphones over a billion times... [Read more]

Sarah Silkowitz says, “Changes in consumer behavior and technology are driving seismic shifts in media buying. Marketers are feeling this acutely as they reach out to media agency partners for strategic support and solutions. At the same time, media agencies are struggling to carve out ways to differentiate — broadening capabilities and moving... [Read more]

Josh Ritchie says, “Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value — content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create... [Read more]

Matt McGee says, “Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad... [Read more]

Stoney deGeyter says, “Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a keyword-focused process to a topic-focused process has led some to devalue the long, arduous process of keyword research. Many wonder if it’s even worth the time. After all, if Google no longer... [Read more]

David Groom says, “Regardless of the niche or industry you operate in, it’s possible to avoid wasted time and effort by heeding the following five tips to practically guarantee that your website’s inbound link strategy will start moving forward immediately: 1. Create shareworthy content Publishing fresh content that readers will be... [Read more]