Latest News

Andrew Lipsman says, “We are now a few weeks into the holiday shopping season, and I’m looking forward to following the trends during what will be my twelfth season covering this sector. Having been through it many times before, I’ve seen dozens of fascinating storylines emerge as consumers have shifted their online shopping habits and retailers... [Read more]

Caitlin Burgess says, “In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base,... [Read more]

Nikki Gilliland says, “In last week’s stats roundup, I reported how more companies than ever are investing their budgets in Facebook dark posts. But wait just a moment – what exactly are dark posts? You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts for... [Read more]

Emma Brudner says, “There’s no wrong way to go about researching a prospect in advance of a call. Yes, there are a few efficiencies to be gained, and some networks are more important to check than others, but as long as you’re doing your research, you’re already more than halfway there. The only way a sales rep can truly fail is by going... [Read more]

Aaron Wall says, “Remember the whole shtick about good, legitimate, high-quality content being created for readers without concern for search engines – even as though search engines do not exist? Whatever happened to that? We quickly shifted from the above “ideology” to this: The red triangle/exclamation point icon was arrived at... [Read more]

Dan Meeking says, “Boosting sales takes more than just knowing your business inside and out, it takes knowing your customers inside and out, too. Just in time for Black Friday, you’ll see some new and updated reports in Shopify. First, you’ll notice new finance reports, which are available on all plans. If you’re on the Shopify... [Read more]

Alex Bornyakov says, “With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are being re-prioritized to reflect this. And as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has... [Read more]

Reuters team says, “Facebook Inc. has quietly developed a censorship tool that could persuade China to allow the world’s biggest social media network to re-enter the world’s second largest economy after a seven-year ban, the New York Times reported on Tuesday. Facebook developed the software, which suppresses posts from appearing... [Read more]

Jonathan Crossfield says, “In Lewis Carroll’s fantastical tale Through the Looking Glass and What Alice Found There, the eponymous heroine discovers a very different world on the other side of a mirror, occupied by people and creatures she never imagined could exist. Yet, were we to look into the same looking glass, we would see ourselves reflected.... [Read more]

Sean Callahan says, “It’s clear that Internet users are on social networks; Pew Research Center estimates that 75 percent of all Internet users engage with at least one social network. And because advertising dollars naturally follow where the people are, advertising spending on social media networks continues to skyrocket. Between 2015 and... [Read more]

Shopify team says, “The holiday season is every marketer’s dream and nightmare. It’s this time of year when customers are primed for purchasing. Black Friday, Cyber Monday, Christmas, Boxing Day, New Years—the biggest sales days are packed into a two-month period. It’s also when marketers start increasing advertising budgets. With so... [Read more]

Adam Lella says, “With Thanksgiving right around the corner, Americans are gearing up for their favorite seasonal pastimes: feasting with family and friends, watching football, and holiday shopping for their loved ones. While comScore plans to release its holiday season online spending forecast on our State of Online Retail in Q3 2016 webinar... [Read more]