Latest News

  Brian Clark says, “In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary... [Read more]

Matt Vazquez says, “I stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger: “We’ve had a recent policy change here, and we no longer offer followed links. It’s hurting our reputation and being flagged by Google.” In... [Read more]

Jason Parks says, “Can you imagine if famous chef Gordon Ramsay cooked a delicious meal and didn’t serve it to anyone? Even though the slow-cooked beef short ribs were top notch, nobody got to experience the ribs because he threw them away. Ramsay tossing away his tasty meal is the equivalent to a business owner or marketer writing kick-ass... [Read more]

Chris Liversidge says, “Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage... [Read more]

Dan Bieler says, “While uncertainty continues, focusing on innovation is your best chance of success. British Prime Minister Theresa May has repeatedly said, “Brexit means Brexit.” This statement ensures that every business operating in the UK will experience an uncertain and volatile market environment for some time. In our conversations... [Read more]

Matt McGee says, “Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the... [Read more]

Stephanie Miller says, “Customers are fully mobile-enabled, so why not your marketing and sales teams?   Arming your field teams with mobile devices to share data back to a central analytics team can result in important real-time insights and a dramatic positive revenue impact. Mobile is changing both the front and back end experience of the... [Read more]

Stephen Spencer says, “I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.)... [Read more]

AJ Agrawal says, “Blogging has the potential to completely transform your life. The fact is that people who invest in blogging are thirteen times more likely to receive a positive ROI than those who don’t. As you can tell, blogging can lead to you making a lot of money. But it’s far from a sure thing. You need to make sure you’re... [Read more]

  Jerod Morris says, “I have a few quick questions for you … Do you realize that worldwide sales of ebooks exceeded $9 billion in 2015? Did you know that online education is now a $21.3 billion per year market in the U.S. alone? And would you like to tap into a small, little portion of those massive pies to claim your own piece? If so,... [Read more]

Kerry Jones says, “Are you holding your content marketing to unrealistic standards? No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand, you first... [Read more]

Connor Blekley says, “Strategic partnerships are nothing new. Companies have been working together for mutual benefits for a long time for a profitable future, with teams like Starbucks and Google, Spotify and Uber, and McDonald’s and Coca-Cola. Though they’re large-scale examples, they’re examples of how strategic partnerships... [Read more]