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Clint Evans says, “That is the question. We’re confident Bill Shakespeare would still be a famous playwright today. He’d still garner massive attention and accolades wordsmithing in today’s attention-starved environment. But what about the rest of us? First, we’re not fans of the label “content marketing.” We don’t... [Read more]

Tim Peterson says, “Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy. On Tuesday, Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their... [Read more]

Marc Wayshak says, “The most successful salespeople constantly seek out opportunities to improve their selling strategy. Unfortunately, even the best reps can find it difficult to identify the biggest sales mistakes they’re making. After all, if you knew what you were doing wrong, you would’ve stopped doing it long ago … right? For better... [Read more]

Timothy Carter says, “Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey. Either way, some fundamental content marketing... [Read more]

Eric Siu says, “Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your list and business. If you never thought about using pricing as part of your marketing strategy and simply slapped your best guess... [Read more]

Greg Sterling says, “In what might could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon. Total revenue came in at $1.305 billion, just beating consensus financial estimates of $1.30 billion. This comes amid some uncertainty about the status of the more than $4.8 billion... [Read more]

Pamela Wilson says, “Here’s the final excerpt from my new book, ‘Master Content Marketing.’ Read the other excerpts here and here. ‘Master Content Marketing’ is now available for pre-order wherever books are sold. When you order today and register for the free bonus materials, you’ll get an invite to my exclusive readers-only webinar,... [Read more]

Nikki Gilliland says, “Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers. If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either. MailShop describes itself as a “sophisticated online... [Read more]

Michael O’Grady says, “Retailers are increasingly reconfiguring their physical stores to support the multichannel shopper. Our Forrester Data: Showrooming Forecast, 2016 to 2021(EU-7) shows that three-quarters of EU-7 online sales, worth 126 billion euros in 2015 are impacted by offline research. Reverse-showrooming, where shoppers buy at... [Read more]

Ellen Bartolino says, “Unless you’re a celebrity or a household name brand, it’s really difficult to build a substantial following on Twitter. Maybe you’ve made it to a couple thousand followers but can’t seem to bump it up any more. Frustrating, isn’t it? The good news is that HubSpot put together a helpful kit... [Read more]

Ben Potter says, “If you’re a digital agency, business development is hard work.  Your average ecommerce manager or head of digital marketing is absolutely inundated with calls and emails making grand promises of ‘bigger this’ and ‘better that’. Furthermore, their needs are constantly evolving. Cutting through the noise is a major... [Read more]

Sujan Patel says, “Who’s responsible for creating your company’s most valuable content? Your marketing team? An agency? You? How about your customers? Customers are generating quality content for companies all over the world around the clock. In my experience, however, few companies have picked up on that fact – let alone realized how valuable... [Read more]