Latest News
‘6 Small Businesses Worth Supporting This Holiday Season’ – Entrepreneur
Carol Roth says, “Whether buying gifts for your clients, employees or even your family, it’s a great time of year to consider supporting entrepreneurs. American Express even started a movement around “shopping small”, called Small Business Saturday, which is November 26th this year. If you aren’t sure about what to get yet, here are... [Read more]
‘How to Thank These Five Important Types of Customers During the Holidays’ – MarketingProfs
Jignesh Shah says, “Your customers want to feel appreciated. What better time to say “thank you” than the holiday season? And what a great opportunity to build a holiday marketing campaign around the relationships you want to nurture, build, and strengthen. So, whom should you target? Don’t make the mistake of spamming your... [Read more]
‘Here Are the Most Popular Thanksgiving Searches (Watch)’ – Small Business Trends
Annie Pilon says, “If you’re hosting or attending a Thanksgiving dinner this year, there’s a good chance you’ve used Google to help with the planning. And for businesses, all of those searches can lead to some really helpful insights. The search engine giant just released a search trends report that shows some of the most popular search... [Read more]
‘Facebook finds more miscalculated metrics, but many retailers don’t care’ – Internet Retailer
Zak Stambor says, “Several retailers say Facebook’s misreported metrics won’t cause them to change the way they use the social network. Facebook Inc. today acknowledged that it miscalculated several metrics it has been sharing with retailers and other marketers. The announcement comes less than two months after the social network disclosed... [Read more]
‘4 Common A/B Testing Mistakes (And How to Fix Them)’ – HubSpot
Sophia Bernazzani says, “When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality. Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization(CRO) testing known to marketers.... [Read more]
‘Setting SEO KPIs for small manufacturing websites’ – Search Engine Land
Diana Huff says, “For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to properly understand and use the vast amount of data in Analytics, many small manufacturers simply look at top-line traffic as evidence... [Read more]
‘Nielsen: Mobile targeting is getting better, particularly when targets are narrower’ – Marketing Land
Ginny Marvin says, “Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of the total number of impressions served during a campaign.... [Read more]
‘5 Business-Blogging Mistakes — and How to Fix Them’ – Entrepreneur
Jeff Rose says, “The year was 2008, and I had just launched an independent financial-planning firm. As a new business owner, I had determined that my number one goal was to stand out. But, how? Eventually, I stumbled on the concept of blogging. I didn’t know how to blog or how to get started, yet I quickly recognized the inherent value... [Read more]
‘Holiday Shopping Season 2016: Spend Forecast and Gift Trends’ – MarketingProfs
Ayaz Nanji says, “Retail sales are expected to increase year over year this holiday season, according to recent research from the National Retail Federation (NRF). The report was based on retailer data collected by NRF as well as data from a survey conducted in October 2016 of consumers in the United States. Total retail sales for November and... [Read more]
‘Where Is Your Professional/Personal Boundary on Social Media?’ – Small Business Trends
SBT team says, “Nowadays, with the rise of the social media, it is very hard for many to separate between personal and professional lives. However, if you want to keep your professional credibility and personal brand, you need to learn how to set your boundaries on social media and be careful about whom you add to which social media account. Setting... [Read more]
‘Facebook’s latest ad test lets retailers showcase multiple products’ – Internet Retailer
Zak Stambor says, “Michael Kors and Lowes are among the retailers testing the Facebook ad unit. Smack dab in the middle of the holiday season, Facebook Inc. is testing a new ad unit that lets retailers showcase multiple products in a single ad that appears in users’ news feeds. The ad pairs a large main image or video with smaller, related... [Read more]
‘Prove It! 6 Persuasive Techniques for Making the Sale’ – Copyblogger
Beth Hayden says, “A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You... [Read more]
