Latest News
’15 Social Media Podcasts to Take Your Marketing Skills to the Next Level’ – Entrepreneur
Alfred Lua says, “What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts! What we love... [Read more]
‘How Google Search Has Changed in 2016’ – MarketingProfs
Ayaz Nanji says, “Google’s search engine is displaying fewer organic results on it first page this year than it was last year, and it’s increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. The report was based on 2016 data from 500,000 general, frequently... [Read more]
New Warlord Mobile Leads SW improves opt-ins & opens #ad
Maybe you are like most small online marketers. You spend time and money building a list. You get all excited about every new lead who opts in. Then you send an email out and nothing happens. No clicks and no sales. When you check your email analytics, you discover that your open rates and click rates are very low, maybe even none. Even if you have... [Read more]
‘Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns’ – Marketing Land
Greg Finn says, “A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015. One of the main drivers of this increase was Facebook’s... [Read more]
‘7 Ways Salespeople Can Improve Their Business Acumen’ – HubSpot
Anthony Iannarino says, “Many salespeople fail to create or win new opportunities because they don’t know enough about business. They mistakenly believe it’s enough to know their product or service to have just a tiny bit of sales acumen — mostly a rehearsed script for overcoming objections. Product knowledge alone might have been enough... [Read more]
‘Google to create separate mobile index: What you need to know’ – Econsultancy
Patricio Robles says, “If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index. Here’s what you need to know about it. It’s coming in a few months According to Google’s Gary Illyes, the new mobile index will be launched... [Read more]
‘Connect audience insight to your SEO strategy’ – Marketing Land
Greg Sterling says, “Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage... [Read more]
‘How Marketers Can Use VR to Make Them a Success’ – Entrepreneur
AJ Agrawal says, “Virtual reality (VR) is the next big technology. And it’s growing at an extraordinary rate. The Oculus Rift for gamers has been one of the most successful VR devices to date. By 2020 it’s expected that 30 million U.S. consumers will be using the technology. What hasn’t been looked at, though, is how marketers can use VR... [Read more]
‘IAB releases schema standard for dynamic content ads’ – Marketing Land
Ginny Marvin says, “The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the need for creating dozens of ad variations — by automatically tailoring ads based on user factors such as gender,... [Read more]
‘The five fundamentals of data-driven marketing’ – Econsultancy
Evan Dunn says, “Data-driven marketing is super popular right now. Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research. 81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be... [Read more]
‘Insights on Business and Community from Two Intense Days in Denver’ – Copyblogger
Brian Clark says, “In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary —... [Read more]
‘Don’t Pay to Play the Game of Marketing: Here’s What to Do Instead’ – Entrepreneur
Jason Lucash says, “My company OrigAudio manufactures premium quality audio products. The bulk of our sales comes from customizing products for brands to sell and give away to their employees, fans and customers as promotions and giveaways. Getting in front of our target market audience is difficult, and we invest a lot of time and resources... [Read more]
