Latest News
‘Instant social: How can brands connect with people in the moment?’ – Econsultancy
Tamara Littleton says, “Brands have had great success using social media to start conversations with fans and followers. However, with the advent of instant social apps, brands now need to find new ways to connect in the moment. Content must remain engaging and sharable, but also be relevant to the individual and the moment in question. Let’s... [Read more]
‘5 Ways Your Old Blogs Can Generate New Leads’ – Entrepreneur
Eric Siu says, “You’ve probably invested a lot of time and money into your blog. Perhaps you’ve hired freelancers to contribute content, or you’ve spent hours pouring over analytics to find that sweet spot in your content marketing that generates results. Given the investment in your blog, it makes sense to revisit old posts and make them... [Read more]
‘Report: Facebook develops content suppression tool for China reentry’ – Marketing Land
Greg Sterling says, “Do no evil. Make the world more open and connected. These have been Google and Facebook’s respective tag lines or mantras, if you will; however their moral and ethical aspirations bump into an uncomfortable and often contradictory foe: the market. While Google has in recent years walked away from “do no evil,” which... [Read more]
‘Is Data Visualization A Separate Market Or Just A Feature Of Business Intelligence Platforms?’ – Forrester Blogs
Boris Evelson says, “Lots of my clients are confused. They start a Forrester inquiry with a question about data visualization capabilities, but when I lead them into discussion about business intelligence (BI) platforms, they say “but we already have a BI platform. All we really want is an ability to create and share data visualizations”.... [Read more]
‘How to Make Money on Instagram’ – Shopify Blog
Braveen Kumar says, “You’ve probably heard stories of Instagrammers who are cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizeable following and thought, “Maybe I can do that too”. Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce,... [Read more]
‘Eight of the best booze brands on social media’ – Econsultancy
Nikki Gilliland says, “Social media can be a tricky beast for alcohol brands. With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time. So, how do alcohol brands promote their products responsibly on social? Here’s a... [Read more]
‘3 next-level Yelp tricks for business owners’ – Search Engine Land
Brian Patterson says, “I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m... [Read more]
‘As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?’ – Martech Today
Barry Levine says, ““Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed orchestrations of content, offers, ads and more directed at individuals. But that pinpoint keeps getting sharper and sharper, driven by a massive influx of new types of data and by increasingly intelligent... [Read more]
‘The Best Advices and Tools to Start Blogging’ – Entrepreneur
Justas Marcus says, “Four years ago I worked at the bank. It was one of the biggest banks in eastern Europe. At that moment I thought my life was perfect. I had a job in the bank. For me, it was a dream come true. Bank = money, right? Yes! But it’s bank’s money, not yours. After a year of work, I felt that it’s not for me. I... [Read more]
‘Simple steps to addressing your one-time buyer problem’ – Marketing Land
Jordan Elkind says, “After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing. Breathe a sigh of relief, but don’t get too comfortable — now it’s time to tackle the next challenge: what to do with all of those shiny new holiday shoppers. Some of your new customers... [Read more]
‘Google AdWords Expanded Text Ads: Best Practices For The New Format’ – HubSpot
Andy Beohar says, “Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well. Numerous strategies and best practices have... [Read more]
‘Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning’ – Martech Today
Barry Levine says, “The growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of its cloud-based machine learning services. The tech giant is setting up a Cloud Machine Learning group focused on delivering solutions to businesses, there’s a new Machine Learning API... [Read more]
