Latest News
‘How to Create Impact That Endures (Instead of Ending Up in a Landfill)’ – Copyblogger
Brian Clark says, “This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the better part of this decade teaching savvy business owners how to boost their marketing... [Read more]
’12 LinkedIn Sales Navigator Secrets All the Best Prospectors Know’ – HubSpot
Aja Frost says, “Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means more... [Read more]
‘5 Stupid Phone Mistakes Ruining Your Sales Pipeline’ – Entrepreneur
Marc Wayshak says, “Many social media gurus would have you believe that the era of phone prospecting is dead and gone — but they couldn’t be more wrong. With your competitors making fewer phone calls than ever before, the phone is now a jackpot of untapped sales potential. But phone calls need to be done well, or else — quite frankly... [Read more]
‘A Guide on How to Use XPath and Text Analysis to Pitch Content’ – MOZ
Tim Wailes says, “In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process... [Read more]
‘Is Dec. 23 the New Black Friday?’ – Small Business Trends
Shubhomita Bose says, “Black Friday, traditionally the biggest day for retailers, is losing its sheen. That’s according to the latest forecast by in-store data analytics firm RetailNext. According to the report, Black Friday is neither the biggest nor the busiest day this holiday season. The Busiest and Biggest Shopping Day of 2016 In terms... [Read more]
‘A Simple Guide to Creating an Expert Roundup Post’ – HubSpot
Sean Falconer says, “Want to drive traffic to your blog and boost your social activity? Well, I’ve got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content — the other 80% is written by experts in your niche. Sounds easy, right? It is, well, as long as... [Read more]
’25 Fantastic Examples of Brands Using Instagram’ – Entrepreneur
Sujan Patel says, “With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site — it’s a way to engage fans and show off the best side of your business. Just look at this list of 25 companies that have mastered their brand... [Read more]
‘Bing Ads rolls out a new, more comprehensive campaign setup process’ – Search Engine Land
Ginny Marvin says, “Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are... [Read more]
‘The One Thing That Can Make or Break Your Creative Business’ – Copyblogger
Brian Gardner says, “This week we’re joined by Seth Spears. Seth’s company (Spears Marketing) helps small business owners and bloggers build a reliable and profitable web presence that works … even when you’re not working. His primary focus is on digital marketing strategy. Seth is a husband, a father, and fanatical about the Cincinnati... [Read more]
‘B2C Marketers Need to Give Content Marketing Time’ – CMI
Joe Pulizzi says, “If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat... [Read more]
‘You Can Now Maintain Instagram from Windows 10 PCs and Tablets’ – Small Business Trends
Antony Maina says, “Back in spring, Instagram brought its filter driven social network to Windows 10 Mobile. Now, it’s doing the same for tablets and PCs running on Windows 10. As a small business owner, you no longer need to rely on Android and iOS apps to manage your Instagram account. You can do all that right from your Windows 10 tablet... [Read more]
‘3 Compelling Reasons to Adopt Agile Marketing’ – Entrepreneur
Leyl Black says, “Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by Workfront and MarketingProfs, 41 percent of marketers either already use or plan to use an agile approach over the next few years. Workfront defines agile marketing as “a tactical marketing... [Read more]
