Latest News

Ellen Bartolino says, “As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating. In hopes of making the whole process a little less daunting, we teamed up with Localytics to bring... [Read more]

Sonia Simone says, “Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live events in Denver, and... [Read more]

Aja Frost says, “If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional... [Read more]

Ben Davis says, “As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too. Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me. Though these were not digital examples,... [Read more]

Courtney Eckerle says, “When you’re embarking on a new campaign, or a launching a new CMS, there are a million things that can go wrong. To which I say: GOOD. Bring it on. That’s what testing is all about, right? Letting the things that will go wrong, go wrong – but tracking it every step of the way. That, my friends, is the difference between... [Read more]

Paul Cheney says, “Twitter is a tough place to be for anyone; large brands are no exception. But in addition to the cynicism, they have to balance pleasing their customers and their shareholders – a fine line to walk when you’re trying to grow an account. But what if you were a large brand that sold toilet paper? What if all you had to tweet... [Read more]

Andrea Fryrear says, “Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their... [Read more]

Rieva Lesonsky says, “You’re getting your store ready for the holidays by putting out festive décor, developing an email marketing campaign, boosting your local search optimization and planning your social media attack. But one holiday marketing tactic that might not be on your radar could actually be highly effective: direct mail. Direct mail... [Read more]

Diana Huff says, “The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving productivity and process efficiencies. This focus has often meant that marketing activity was next to nonexistent — with much new business coming from word-of-mouth. Once a small... [Read more]

Sarah Quinn says, “Leads are the lifeblood of any business. After all, without leads, there can be no sales. Lead generation is the act of establishing interest in your products or services among a target market. Lead gen is a tricky business because leads can be at different stages in the buyer journey and therefore require different levels... [Read more]

Matt McGee says, “A recent study from ad tech company Fluent shows that about 40 percent of US consumers plan to make at least one purchase this holiday season on a mobile device. And age is one of the key factors in whether the consumer plans to do any mobile shopping. The company surveyed nearly 2,000 US consumers in late September to ask about... [Read more]

Nikki Gilliland says, “There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using our smartphones to do it. With 46% of millennials planning a trip using their mobile in the past year, it is the younger generation that is driving the digital shift. So,... [Read more]