Latest News
‘Content Marketing ROI: A Formula for Any Type of Organization’ – CMI
Michael Brenner says, “Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate results. That’s why marketing ROI – including content marketing ROI — is one of the top challenges for CMOs... [Read more]
‘How brands can win with omnichannel discovery’ – Search Engine Land
Adam Dorfman says, “Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their... [Read more]
‘Seven examples of Black Friday email marketing from retailers’ – Econsultancy
Nikki Gilliland says, “Your email inbox was no doubt flooded with Black Friday offers last weekend. But did any of them actually make you want to buy something? Following on from our article on how UK brands promoted the event online, here’s how seven retailers executed their email marketing campaigns. ASOS Let’s kick off with one of... [Read more]
‘Is in-house marketing better than using an agency?’ – Marketing Land
Jacob Baadsgaard says, “Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring agencies throughout my career,... [Read more]
’64 Percent of Top Performing Marketers Use Automated Email Weekly, New Report Says’ – Small Business Trends
Shubhomita Bose says, “A majority (64 percent) of high-performing marketers send automated emails to their contacts at least once per week. And that’s how they generate the maximum number of leads. The insight comes from the new 2016 State of Customer Journey Marketing Report. Conducted by Cint.com, on behalf of San Francisco-based email marketing... [Read more]
‘The 2016 Holiday GIF Guide’ – AWeber
Olivia Dello Buono says, “We’re huge fans of using GIFs in email. And it seems you guys are, too: Last year’s GIF guide was one of our most popular posts of 2015. (Seriously – we received dozens of comments and tweets about how much you guys loved ‘em!) We didn’t want to keep you hanging this year. Our design team whipped up these exclusive... [Read more]
‘My Favorite Business Model for a Breakthrough Digital Business’ – Copyblogger
Sonia Simone says, “It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down. I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked... [Read more]
‘How Can You Define The Right Social Approach And Tactics In Asia Pacific?’ – Forrester Blogs
Xiaofeng Wang says, “Marketers in Asia Pacific are increasingly investing in social marketing — and they expect great returns on their investments. Our latest report tells how to Understand Social Consumers To Achieve Marketing Success In Asia Pacific and uses Forrester’s Social Technographics® model to better define the right social approach... [Read more]
‘Instagram Introduces Two New Features that Borrow From Periscope and Snapchat’ – Small Business Trends
Shubhomita Bose says, “Instagram is putting the popular ephemeral spin on video streaming and private messaging. Taking a page out of the books of Snapchat and Periscope, the app is introducing two new features: live video and disappearing photos and videos for groups and friends in Instagram Direct. The New Instagram Features for November 2016 Built... [Read more]
‘6 Strategies to Spice Up Your Social Media Game’ – Business.com
Keegan Green says, “You can improve your brand, your number of followers, your followers engagement and ultimately your business as a whole by following a few simple rules. Here’s how to spice up your social media game. 1. Use Emojis in Facebook, Twitter and Instagram Posts Emoticons, which are more widely called emojis, can almost entirely... [Read more]
’11 Examples of Facebook Ads That Actually Work (And Why)’ – HubSpot
Sophia Bernazzani says, “One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore — especially for ones... [Read more]
‘How to Overcome Writer’s Block and Create Great Ad Copy’ – Entrepreneur
Craig Simpson says, “The tendency for the mind to go blank and lose touch with any creative impulse has stymied the efforts of many copywriters. But legendary copywriter Eugene Schwartz claimed never to have been plagued by writer’s block, and it was for a simple reason: He’d developed a surefire method that enabled him to get right to work,... [Read more]
