Latest News

Ayaz Nanji says, “Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts,according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth. The report was based on an analysis conducted in July 2016 of the social media accounts of Fortune 500 andInc. 500 companies. Some... [Read more]

Nikki Gilliland says, “When it comes to finding long-term success, the first few months in a startup’s life are crucial. From finding investment to talking to customers, there are many areas to focus on. So, where exactly should you start? Recently, we sat down with six executives from the Top 100 Disruptive Brands list, a report produced in... [Read more]

Martha France says, “It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Perhaps you are a bank that has made an acquisition and you’re now... [Read more]

Matt Mansfield says, “As the largest social media site for small businesses, Facebook (NASDAQ:FB) likely plays a important role in your social media marketing strategy. But how do you know you’re doing Facebook right? From building your business page to Facebook’s advertising platform, there’s a lot for a small business owner to figure... [Read more]

Sam Hollis says, “Hello [name], I’m so happy you found us! [The place you signed up] is really a great place to get started, but you’ve come to the right place. Our blog is a wonderful resource on [your interests]. Look familiar? We’ve all received that kind of email before – where you’re addressed directly in a way that doesn’t quite... [Read more]

Rich Kahn says, “For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too. Content marketing is a marketing approach that involves creating and distributing relevant and valuable content... [Read more]

Jayson DeMers says, “In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, especially those relegated to the inbound field (e.g., content and social media marketing) see a lukewarm return, while a handful of truly exemplary... [Read more]

Todd Saunders says, ““OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can target ads to people based on their income level who are also currently at the airportwith advanced geotargeting! You can follow your potential customers around with the very products... [Read more]

Aja Frost says, “Imagine if a salesperson could combine the most successful elements of every email they’ve sent to create a super-email. With A/B testing, that’s actually possible. An A/B email test compares two versions of the same message to see which performs better. Senders can test anything from subject line to email signature to their... [Read more]

Lori Wizdo says, “The explosion of interest in account-based marketing has created uncertainty for business-to-business (B2B) marketers who have invested in marketing automation to optimize their lead-to-revenue processes. It’s not surprising because the vendors that market ABM-badged wares – and many pundits — generate attention with... [Read more]

MOZ team says, “Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today’s Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process,... [Read more]

Adam Dorfman says, “Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort. The recent experience of a healthcare provider illustrates this point vividly. Not all directories deserve your attention A... [Read more]