Lindsay Kolowich says, “Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization.

15 Brilliant Examples of Holiday Marketing Campaigns

1) Coca-Cola Canada: Peace on Earth … Or at Least in the Mall

When it comes to shopping malls during the holidays, it seems that people are highly divided. There are some who can’t get enough of the buzz and the decor (guilty), and some who want to stay as far away as possible”.

15 Brilliant Examples of Holiday Marketing Campaigns

HubSpot

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