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Shawn Cabral says, “The traditional stories from our childhoods weren’t just captivating, they were also easy to compose. They had a beginning, and they had an end. There were heroes, and there were villains. And, invariably, the plot was told in chronological order by a trusted narrator. Aware of the power of stories to hold an audience,... [Read more]

Jayson DeMers says, “Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty... [Read more]

Chris Silver Smith says, “If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering how and why something negative could appear so fast, and how it gained against longer-established materials. It’s pretty simple, though: Google’s algorithm likes it better. Let... [Read more]

Ivan Misner says, “I’ve been writing this monthly column for Entrepreneur.com for almost 15 years! After all these years, I still find that there are many misnomers about what business networking should, or shouldn’t be about. Many people think that business networking is basically about direct selling. Others think that is about relationship... [Read more]

Sean D’Souza says, “That is global health and data expert Hans Rosling’s opening line of a 2010 TED Talk, as he stands on stage with a bundle of laundry and a washing machine. Rosling does what the best presenters in the world excel at; in a matter of seconds, they get and keep your attention. When you write content, your job is similar... [Read more]

Glen Llopis says, “One of my mentors encouraged me to memorize this quote – and I share it now because it will take great leadership moving forward to keep organizations on the right path and continuously improving and evolving with the rapidly changing workplace and marketplace. Opportunities are everywhere but few have eyes to see them. Organizations... [Read more]

Ben Davis says, “In our Start Me Up series we profile young digital companies, and this week it’s the turn of Whatsagraph. I spoke to marketing manager Giedrė Dubiševaitė about the data visualisation software. In one sentence, what is your product/service?  Whatagraph is an automation tool that instantly turns complicated website and... [Read more]

Garetj Bull says, “Your audience is hungry. They want content that’s relevant to their problems, solves the problems NOW, and isn’t just clickbait. But they want it consistently. People get upset if they can’t read things on a regular basis. And that poses a problem for you, the content creator: How do you generate quality content, without... [Read more]

Thomas Stern says, “Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to... [Read more]

James Green says, “Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or expected. Nevertheless, change is here to stay, and fighting it is futile. This brings me to holiday shopping. Yes, holiday shopping. Over the past few years, we’ve seen some big changes,... [Read more]

As an online marketer, for the best results, you need to grow your mailing list and you need to sell something to your list. Without a list, you are just looking at one-off sales to people who happen to come across your site. To build your list (or even to sell a product as a one-off sale), your sales pages and opt-in pages need to be convincing. But... [Read more]

Scott Gerber says, “Even the most experienced salesperson can find themselves overwhelmed or out of time during the sales process as they’re generating leads, reaching out to the customer and remembering to follow up. Luckily, there are tools that can be implemented in any sales department to make the process more organized and efficient.... [Read more]