Latest News

Ginny Marvin says, “What keeps Google at the top of WPP’s media supplier list? “The power of search is phenomenal,” WPP chief executive Martin Sorrell said this week at the UBS Media and Communications Conference, referring to Google, the The Wall Street Journal first reported. The holding company will spend about $5 billion with Google... [Read more]

Jeff Rajeck says, “Though many may feel that it is no longer the ‘new shiny thing’, content marketing is still a hot topic among marketers.A quick glance at Google Trends shows that interest in the topic is at an all-time high.…and recent research by Econsultancy backs up this notion as well. Our survey revealed that ‘creating... [Read more]

Joe Pulizzi says, “Somehow, we finally managed to make it to the end of 2016. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017.What are some of the changes content marketers are... [Read more]

Brandon Sobotka says, “You take pride in creating content for valuable resources such as blogs, e-books and training videos. You make sure you’re dedicated to producing quality work that will “wow” your audience. You set aside specific blocks on your calendar to write and revise. You prepare yourself for deep focus and concentration. You... [Read more]

Aja Frost says, “According to a 2016 study from HubSpot Research, “Buyers Speak Out: How Sales Needs to Evolve,” prospects want to work with salespeople who can offer advice and expertise beyond just a description of product features.Sixty-one percent of buyers say reps can provide a positive experience by providing relevant information.... [Read more]

Ben Davis says, “I’ve recently been writing about design thinking, a hot topic this year.So far, I’ve done some reading to try to define what design thinking is, why it’s so important, and how marketers can apply it.Now I want to ask, how should an organisation embed a culture of design?Three levels of designThe Design Council... [Read more]

Tim Peterson says, “If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions or to Rotate evenly, you’ll want to take note that Google will be switching your rotation setting to Optimize for views — if it hasn’t already.Advertisers are seeing a notice in AdWords that Optimize for views... [Read more]

Nicholas Brown says, “Just when marketers and small businesses have finally figured out what millennials want, here comes the most self-reliant and technologically proficient generation in history: Generation Z.Generation Z is loosely defined as people born after 1997. Most of them are currently in high school and college, but in only a few... [Read more]

Megan Conley says, “From the subject line to the closing, there’s a science to writing the perfect email.Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone.In our ebook, How to Write... [Read more]

Kristina Podnar says, “Let’s be honest. As a marketer, do you love standards for creating and managing content in the digital world or do you, like many of the people I talk with, consider them an unnecessary hindrance to creativity? If you find yourself in the latter camp or if you’re not sure of the value of digital standards or even what... [Read more]

Conrad Saam says, ““Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and more content was mitigated somewhat by the next refrain, “quality content,” following Google’s numerous Panda updates.But a widespread misconception perpetuated by the SEO industry... [Read more]

For the second time in the last year, iGloo website builder is making big sales. It was an immediate success in June when it was launched, selling 6,000 copies in just a few days.Now the updated (or “reloaded”) version is selling like hotcakes, too.However, Josh Ratta, the creator, has decided to close down the launch pricing at 2 PM EST... [Read more]