Latest News
‘How the Internet of Things will fundamentally change marketing’ – Econsultancy
Sean Donnelly says, “A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT). An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points. It’s always nice to receive comments and questions... [Read more]
‘How Marketing Like Netflix Will Save Your Lead-Gen Strategy’ – MOZ
Chelsea Scholz says, “Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time to consider... [Read more]
‘In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency’ – Entrepreneur
Tony D’Anna says, “Recently, Facebook announced that it had found a way to circumvent ad blockers. About 48 hours later, Adblock Plus announced it had circumvented the circumvention. That back and forth was only the latest in the ad-blocking arms race, an ever-escalating conflict involving billions of dollars in ad revenue. The latest... [Read more]
‘The Small Business Path to Success in a Penguin 4.0 World’ – Business.com
Andrew Lovasz says, “Google has made yet another algorithm change with its Penguin 4.0 update. While it’s one of the thousands of changes it conducts each year, this one outweighs any of the other, more minor updates. Businesses can leverage Penguin 4.0 in their favor, however, as long as they understand the subtleties the new update entails. Google... [Read more]
‘Three factors driving the future of customer engagement’ – Econsultancy
Jeff Rajeck says, “While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation – customer engagement centres. According to recent reports, contact centres currently employ millions of people globally and are set to grow by 10% annually until 2019 at least. This seems counterintuitive.... [Read more]
‘Google restricts TrueView video ad rotation settings to “Optimize for views” only’ – Marketing Land
Ginny Marvin says, “If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions or to Rotate evenly, you’ll want to take note that Google will be switching your rotation setting to Optimize for views — if it hasn’t already. Advertisers are seeing a notice in AdWords that Optimize for views... [Read more]
‘8 Powerful Referral Strategies That Will Double Your Sales’ – HubSpot
Marc Wayshak says, “Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy. In fact, there’s no more reliable way to grow any business than through sourcing referrals — but only if it’s done in a systematic, smart way. Unfortunately, most salespeople use outdated, hit-or-miss... [Read more]
‘Why good SEO is strategic’ – Search Engine Land
Kevin Lee says, “From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of... [Read more]
‘Searching for the Perfect Website Builder? Here’s What Matters’ – Entrepreneur
Eric Siu says, “Thanks to an influx of website builder tools on the internet, anyone can build a website without any prior web development or design experience. However, choosing from the tools in front of you may not be that easy. Which features matter most — and is there a right way to choose? Five features you should compare Every business... [Read more]
‘How six retailers are using gift guides to inspire online shoppers’ – Econsultancy
Nikki Gilliland says, “If you’re struggling to find the perfect gift for that weird uncle you only see once a year – don’t worry. Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all. But are these features really that helpful?... [Read more]
‘Effective Tactics for B2B Online Marketing’ – Business.com
Samantha Anderson says, “When backed by a strong strategy, B2B online marketing can offer tremendous value to a company. To be effective, it’s important to choose the best approach based on your specific goals. Without a well-informed decision, you risk wasting valuable resources, money and brand equity. It’s essential to have a... [Read more]
‘5 Examples of Brands Doing Holiday Marketing Right’ – Entrepreneur
Jayson Demers says, “We’re well into December, which means brands have had a few good weeks to warm up their holiday marketing strategies. If you haven’t yet developed your own brand’s holiday-specific marketing strategy, don’t worry — there’s still time before this year slips by. And, better yet, you can look at some of the... [Read more]
