Latest News
‘How to use your buyer personas to build your 2017 search marketing budget’ – Search Engine Land
Jacob Baadsgaard says, “If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years.Unfortunately, lots of search marketers are confused about how... [Read more]
‘5 tips for content marketing success in 2017’ – Marketing Land
Tim Peterson says, “It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year.1. Think... [Read more]
‘The Marketer’s (Abbreviated) Guide to Love: How to overcome your own self-interest and become a better marketer’ – MarketingSherpa
Paul Cheney says, “The trouble with human relationships is that at the end of the day, all of us are alone — trapped in the cosmos of our selves. Add to that the problem of our own mortality, and you’ve got a perfect recipe for failed relationships.Yes, it’s a grim place to start a marketing blog post, but bear with me for a moment. If... [Read more]
‘The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process’ – MarketingExperiments
Daniel Burstein says, “Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship.All sales begin with customer understandingAs with any relationship, it begins with an understanding of who the other party in the relationship... [Read more]
‘Six Tips for Successfully Using Livestreaming Video for Marketing’ – MarketingProfs
Fritz Brumder says, “Livestreaming video has quickly become a hot trend in digital marketing. Facebook users, for example, spend three times longer watching live video on the social network than video that’s pre-recorded.And innovative brands that were early adopters of livestreaming have already reaped the rewards of this powerful, authentic,... [Read more]
‘Start Your Engines: The 2017 Content Excellence Challenge Begins Now’ – Copyblogger
Sonia Simone says, “Well, 2016 is nearly behind us. Can I get a Hallelujah?In the interest of wanting to build many excellent things in 2017, allow me to propose a plan.I’d like us, as a community, to commit to a year of consistent improvement as writers and creative professionals, starting now and continuing through December next year.We’ll... [Read more]
‘What were the biggest social media trends of 2016?’ – Econsultancy
Nikki Gilliland says, “In the latest instalment of our yearly roundups, we’re looking back at the biggest trends in social media from 2016.From the demise of Vine to the introduction of Instagram Stories – there’s been lots going on. But what were the most important developments?Here’s some insight from several social media experts,... [Read more]
‘Optimizing Google Home search responses’ – Search Engine Land
Brian Ussery says, “Google’s new “Google Home” device may be one of the most popular holiday gifts this year, but some marketers are not going to be celebrating in 2017.For instance, if you ask Google Home, “What is Bing?” its response is, “Indicating a sudden event or action.” If you ask, “What is Yahoo?” its response is,... [Read more]
‘5 effective ways to improve your website’s checkout conversion rate’ – Marketing Land
Khalid Saleh says, “Checkout conversion rate is arguably the most important metric for any e-commerce business.This is the page where your business actually makes money. Mess up here, and all the hard work you put in attracting and nurturing visitors will have gone to waste.Shopping cart abandonment makes your checkout process conversion rate... [Read more]
‘Goodbye News, Hello Top Stories’ – MOZ
Dr. Peter J. Meyers says, “In October of 2014, Google launched “In the news“, replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google’s news results were shaken up again with the launch of “Top Stories”, a card-style set of featured stories. Here’s... [Read more]
‘7 Questions to Test How Serious Your Prospect Is About Buying’ – HubSpot
Michael Pici says, “You learn about a valuable treasure, but it’s at the top of a huge mountain. Reaching the peak requires overcoming extreme cold, fatigue, and high altitudes. To make the journey even less appealing, you’re not sure how much the treasure is worth or if you’ll even be able to spend it.Would you attempt the climb?Your... [Read more]
‘A Small Business Owner’s Guide to Using Colors in Marketing’ – Small Business Trends
Larry Alton says, “It’s easy to look at color as a small detail or nuance in the grand scheme of marketing. After all, color is simply meant to compliment or highlight certain elements, right? Well, not exactly. Color psychology actually has a huge impact on how people perceive your brand. If you aren’t respecting this fact, then you’re... [Read more]
