Itai Elizur says, “So you and your marketing team spent quite a significant amount of time choosing the most appropriate template and messaging for your landing page, and didn’t get enough traction? Often due to a high bounce rate, this phenomenon is a real problem for marketers struggling to convert users.

While landing pages will vary according to the desired call-to-action, some items must appear for users to actually pay attention to the messaging. Therefore, regardless of whether you opt for a fully customized landing page or an automated service, make sure to consider the following six elements that contribute to a high bounce rate, an often critical measurement as it directly relates to whether or not your landing page was able to meet “…the user’s needs and usability.”:

Why Your Lading Pages Have a High Bounce Rate

1. Poor Design and Animation

While there are many great online landing page creators, choose wisely before sharing your page with potential leads. Think of the color design, the exact messaging you wish to spread, and the precise style which will lead users to react. For instance, adding too many unnecessary images can sway visitors away and keep them from filling in the valuable content fields to further move ahead in the sales funnel”.

6 Reasons Why Your Landing Page Has a High Bounce Rate

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