Latest News

Tim Peterson says, “Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook already inserting?To get a better idea, I’ve built an extension for Google’s Chrome browser, called Facebook Ad Spotter, that tracks the number of ads and organic posts appearing in Facebook’s... [Read more]

Jim Yu says, “Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality... [Read more]

Andrew Model says, “Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer network is producing daily content pointing their followers in your direction and your email open rates are on the rise. Congratulations, you’ve achieved every digital marketer’s dream scenario!But don’t... [Read more]

Amanda Zantal-Wiener says, “When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time?I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content.I’m... [Read more]

Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better.The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear.The move comes after the Times of London... [Read more]

Barry Levine says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence.Five or... [Read more]

Pauline Jakober says, “If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print campaign, direct mail campaign, email campaign or pay-per-click (PPC) campaign. No matter which marketing channel you use, you and your client want tight control over the look and feel of... [Read more]

Murray Newlands says, “Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on... [Read more]

Tom Kuhr says, “Your brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the deeper, more personal interactions happening on your Local Facebook Pages. Due to the rising use of mobile phones, Local Pages have five times more reach than national Facebook pages and eight times more impressions.Today,... [Read more]

Purna Virji says, “I was conned into my love of cooking by my husband.Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very much enjoyed the lavish praise he’d bestow upon me when eating whatever... [Read more]

James Perrott says, “There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion – not fact).To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.Domain Trust –... [Read more]

Britney Muller says, “I understand why content marketers may avoid SEO: it seems complicated and time-consuming.But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me.Keyword research doesn’t have to be a marathon. A brisk,... [Read more]