Latest News

Marketing is a continuous learning experience. New channels of marketing are introduced every now and then and so best way for marketers to keep themselves updated is – learning from their co-marketers.Stefan Tornquist of Econsultancy has shared three lessons that should be learnt from successful marketers.According to Tornquist, leading marketers... [Read more]

Email marketing has sustained for long and is growing. According to Email Marketing Industry Census 2017, marketers consider email as a supreme channel when it comes to delivering ROI.Econsultancy’s Jeff Rajeck has shared three ways marketers can improve their email marketing efforts.Encouraging marketers to focus on providing better mobile... [Read more]

Content creation and marketing is a continuous process that leads marketers towards maintaining better communication with the prospects and clients and foster further sales.HubSpot expert Aaron Agius has published a 90-day content framework for the teams working on content marketing projects.Agius says, “As the years pass, there seem to be a... [Read more]

For successful email marketing, it is very crucial to get your email opened first. Good email templates always help attract subscribers.HubSpot’s Aja Frost has published 10 sales email templates that enjoy 60% email open rates. They are ready to modify and send email templates.Frost says, “As a writer for the HubSpot Sales Blog, I’m... [Read more]

Content Marketing Institute is hosting a webinar on ‘5 Ways to Superpower Your Content’ on Wednesday, June 28 at 2.00 pm EDT.This webinar is intended to help participants with various content creation and marketing strategies.Webinar speakersAhava Leibtag, President and Founder, Aha Media GroupMichele Linn, Sr. Editorial Director, Content... [Read more]

Mobile is everywhere and everything is mobile now. If you want to achieve success online, the top thing to do is satisfy your customers.The Think with Google team has shared three tips to improve consumer experiences on mobile.Here are some of the statistics mentioned:89% people are likely to recommend your brand after a positive experienceWhen... [Read more]

In the world of content marketing, reviews matter. Positive customer reviews can help you convert more prospects into customers.Business.com writer Stephen Van Delinder has published an article advising marketers on handling bad reviews on Google.Delinder says, “When it comes to negative feedback, studies have shown that customers tend to put... [Read more]

Entrepreneur writer Lesya Liu has shared eight tips for marketers to help them enhance their marketing efforts. The tips cover blogging, content marketing, social media marketing and email marketing.On importance of publishing fresh content regularly, Liu says, “While you do need to post something consistently, you don’t have to reinvent the... [Read more]

The best profits are made by the acknowledged experts. They are the ones a person seeks out when there is a problem to solve or a need to fill.If you can become the perceived expert in your niche, and if it is a niche where people are actively investing in fulfilling their needs and desires, then you have a clear shot at financial success.Steve Rosenbaum... [Read more]

Influencer Marketing is an affordable way to reach masses. Before partnering with your influencers it is very crucial to set clear business terms with them for smooth functioning of your agenda.Entrepreneur writer Murray Newlands has shared ten elements marketers need to keep in mind while collaborating with the influencers.On creation of collaboration... [Read more]

AdWords management for B2B organizations is a challenge. In B2B marketing, determining right search terms and selecting keywords is a tough task.Search Engine Land columnist Todd Saunders has shared five tips for effectively handling AdWords for B2B marketplace.Saunders says, “AdWords is a brutal marketplace for many B2B businesses. There’s... [Read more]

Social media advertising has extended its reach widely. B2B and B2C are the domains covered by this. It avails multiple ways to marketers for reaching out prospective clients.Marketing Land’s Brad O’Brien has shared five tips to utilize social advertising approach for boosting the B2B and B2C performance.Advising marketers to design people-based... [Read more]