Latest News
‘8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year’ – Entrepreneur
Manish Dudhrejia says, “Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away. It’s very important that you set a budget and try one marketing channel at a time to see the ROI and decide whether to... [Read more]
‘How influencers can impact SEO’ – EConsultancy
Nikki Gilliland says, “In the past few years, working with social media influencers has become common practice for many travel brands. The benefits of this naturally include greater brand awareness and an increase in consumer trust – but it can also have a positive effect on SEO. I recently spoke with Diego Puglisi, search marketing manager... [Read more]
‘Facebook Messenger adds option for chat bots to avoid chatting’ – Marketing Land
Tim Peterson says, “Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent... [Read more]
‘7 Questions to Ask When Brainstorming Content Ideas for Marketing’ – Small Business Trends
Loren Baker says, “One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. It may sound easy, but at some point, you’ll realize that this can be harder than producing the content itself — whether it’s a blog post, podcast or any form of visual content. Smart marketers capitalize on... [Read more]
‘5 Industries Getting the Most ROI From Digital Marketing’ – Entrepreneur
Lanre Onibalusi says, “In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real... [Read more]
‘Google makes it easier to search for programming languages answers’ – Search Engine Land
Christi Olson says, “Google announced they now let you search using sequences of two or three special characters, something many coders do when looking for programming help in search. So now you can go to Google and search for technical queries such as [== vs ===] and [+=]. Google gave the example, if you’re searching for the meaning of [c++17],... [Read more]
‘Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers’ – Marketing Land
Greg Sterling says, “A report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new reports from Fisku and Sensor Tower offer a slightly different and more nuanced picture of the app landscape in the US. Fisku said that in December and January, the cost of media to drive... [Read more]
‘Today’s “Puzzling” Consumer’ – Forrester
James McQuivey says, “This week I was chatting with a client, explaining how today’s consumer has more power than ever before: More information, more choices, more flexibility for exercising preferences, and most especially, less risk associated with changing their behaviors. It’s a theme people are already bought into — Forrester... [Read more]
‘Aren’t 301s, 302s, and Canonicals All Basically the Same?’ – MOZ
MOZ team says, “They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today’s Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated... [Read more]
’13 Most Important Roles Within a Marketing Division’ – Small Business Trends
YEC team says, “Building a team from the ground up is hopefully something you do just once during the lifespan of your business. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following question: “When you are building a marketing division, what are the most important roles to start with and why?” Most Important... [Read more]
‘Content Marketing Tips: How to Use Live Video to Build Your Brand’ – Entrepreneur
Salma Jafri says, “In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017. Live video is a great to maintain a two-way conversation with your audience — something you simply can’t do when you’re reading a script — and major social networks are taking note. Snapchat... [Read more]
‘Identity Matters: How Content Strategists Build Trust and Loyalty’ – CMI
Melissa Eggleston says, “In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. The superstar’s wholesome image unraveled publicly as one mistress after another came forth. Soon his marriage was lost,... [Read more]
