Latest News

Aja Frost says, “Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections,... [Read more]

Brian Clark says, “Two weeks ago, my side project Further had one of its highest traffic days ever. If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel. So what sparked the... [Read more]

Paul Randall says, “Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful. The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once... [Read more]

Simon Penson says, “What will you learn from this post? How to get lots of Search Console data quickly and easily How to run a Python script And who can do it? Hopefully, it should be accessible to any beginner. Why do we use the API to get Search Console data? At Distilled, we often want to use Google Search Console data, but getting it from... [Read more]

Dan Bova says, “Having a clear goal is the first step to success, and for Abigail Ratchford, that goal couldn’t have been clearer: “I wanted to be famous,” she laughed on a recent call with Entrepreneur. If you are one of her 7.1 million Instagram followers, you know that she achieved that goal and then some. Over the course of our discussion... [Read more]

Barry Feldman says, “Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. So… What’s social proof? Social proof is “a psychological phenomenon where people assume the actions of... [Read more]

Chris Orlob says, “Women “listen” less than men. Women interrupt their customers more than men. In fact, by every measure so far, men follow “the rules of selling” better than women do … at least on paper. Recently, our data science team at Gong sat down to analyze how men and women sell differently. And I must admit, I’m a bit... [Read more]

Jeff Rajeck says, “The Great Firewall of China (GFW), called The Golden Shield Project in China, is a censorship and surveillance project which intends to block information and data which is considered unfavorable by the government. Regardless of the politics behind it, the GFW is a nuisance for Western brands trying to access China as many... [Read more]

Tamar Weinberg says, “LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the objective of the product is to give marketers the ability to collect quality leads across all devices, be it a mobile phone or a desktop. With these forms, LinkedIn promises “high-quality leads... [Read more]

Entrepreneur team says, “On this episode, Entrepreneur Network partner Business Rockstars sits down with social media expert Jennifer Puno to talk about what makes for a good Instagram or social post. Here are some quick tips: Focus on what tone you want to portray. Then, figure out how to optimize that tone by researching other social media... [Read more]

Austin Iuliano says, “What is the point of a website? Depending on who you ask you will get a plethora of answers. Some websites are designed to help you show up in google, others are there for credibility purposes, some are to sell products and services directly from the website. No matter what your answer is, in the end, they all come down to... [Read more]

Ginny Marvin says, “Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year and works with more than 4,000 publishers, advertisers and ad tech vendors, including... [Read more]