Jack Morse says, “There’s nothing quite like a clean slate — especially one that’s pre-populated with a generous helping of algorithmically generated spam.

Perhaps realizing that the News Feed has over the years morphed into a cluttered mess, Facebook has started testing an entirely new feed with a subset of its users.

After all, why have one feed when you can have two? Double the ad-serving pleasure, double the ad-revenue fun.

This new feed, identified by a rocket-ship logo, isn’t the same as your current stream of family-focused updates. Instead of pushing out every nut-bag conspiracy theory your former high school gym coach sees fit to share, it appears to exclusively focus on popular content tailored to your particular interests.

Notably, it is from Pages that you have not liked.

“We are always working to make sure people see the most relevant stories that they care about,” a Facebook spokesperson wrote to Mashable“.

Your News Feed is such a mess that Facebook is giving you another one

Mashable

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