Latest News
‘Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches’ – MOZ
Ronell Smith says, “Some of the best talks at MozCon each year come from the community speakers—those who’re able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you’re eager to... [Read more]
‘Try These Useful Suggestions to Build Your Audience’ – Copyblogger
Sonia Simone says, “On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both. Proofreading might not seem exciting, until the day you publish a post with the headline... [Read more]
‘Amazon tries its hand at influencer affiliate marketing’ – EConsultancy
Patricio Robles says, “Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed for social media influencers with large followings... [Read more]
‘3 brands that do email marketing right’ – Marketing Land
Len Shneyder says, “Retailers are pushing out millions of emails every day, most of which end up being ignored — or worse — sent to the spam folder. Many more are simply dropped by an ISP. And most marketers are misfiring on the timing, the subject lines and the content. Only a few are consistently getting it right, and among these brands,... [Read more]
‘3 Social Media Trends That Need to Be on Your Radar for the Rest of This Year’ – Entrepreneur
AJ Agrawal says, “It’s difficult to wax poetic about the social media trends of today, because, based on social media’s very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine? Given consumers’ consistently fickle behaviors and the frequency with which platforms are... [Read more]
‘Scaling your content without draining your budget’ – Martech Today
Seth Price says, “Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has stopped for most marketers when it comes to creating content that breaks through the noise. Despite what some have coined as “content shock,” 77 percent of B2C content marketers... [Read more]
‘Google Analytics remarketing lists go cross-device May 15’ – Marketing Land
Ginny Marvin says, “Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display Network. Starting May 15, audience lists created in Google Analytics will start using that data. Google has started showing the following alert in Google Analytics: Starting May 15, 2017, all... [Read more]
‘In the age of RankBrain, these foundational SEO issues still matter’ – Search Engine Land
Nate Dame says, “There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time... [Read more]
‘2017 Content Excellence Challenge: The April Prompts’ – Copyblogger
Sonia Simone says, “It’s April! Don’t ask me where March went, because I have no idea. But it’s time once again for a pair of Content Excellence Challenge prompts. Each month this year, we’ll give you two prompts — one intended to make you a better writer and one intended to make you a more productive one. This month’s prompts both... [Read more]
‘Google launches Marketing Mix Model Partners program for comparing channel performance’ – Marketing Land
Ginny Marvin says, “Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners include Marketing Management Analytics, Neustar MarketShare and Nielsen. Partners gain access to Google display, search and video campaign data in a standardized format. The data can then... [Read more]
‘Should marketers be able to prove the ROI of influencers?’ – EConsultancy
Ben Davis says, “Are marketers doing enough to prove the ROI of influencers? Do they even need to? Econsultancy has just published a discussion of the topic, titled Measuring the ROI of Influencer Marketing, in association with Fashion & Beauty Monitor. Let’s look at some of the issues. Influencer marketing is now at the top table The... [Read more]
‘The Data Digest: Are Australian Companies Living Up To Their Clients’ Online Expectations?’ – Forrester
Reineke Reitsma says, “Australians are often seen as laid-back, taking things as they come. However, this doesn’t translate to their need for great customer experience. When we analyzed the Australian results of Forrester’s Customer Experience Index (CX Index™), we found that the vast majority of companies in Australia are still providing... [Read more]
