Latest News
‘How to create a competitive content insights report step-by-step’ – Marketing Land
Rachel Lindteigen says, “If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition is doing. Where do they excel? How you do rank? What do you need to do to outpace them? Are there opportunities you might be missing out on? It’s normal to wonder how you... [Read more]
‘How Artificial Intelligence is Improving Customer Experience’ – Business.com
Nathan Resnick says, “Artificial Intelligence is having a drastic impact on the way companies interact with their customers. Most people are familiar with artificial intelligence because of movies like iRobot or Star Wars. Over the years, technology proved that artificial intelligence won’t always be a science fiction myth. In the year 2014... [Read more]
‘Dagnabbit: Why We Love Marketers Who Curse’ – HubSpot
Amanda Zantal-Wiener says, “We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here’s one that I hope won’t lower your opinion of me: I have a bit of a potty mouth. My first instinct... [Read more]
‘Here’s how & why CDPs differ from CRMs & DMPs’ – Martech Today
Barry Levine says, “Even if you don’t have one, you might have heard about Customer Data Platforms (CDPs). It’s a “marketer-managed system that creates a persistent, unified customer database that is accessible to other systems,” according to an institute set up to promote and research them. And you may be looking at that Customer Relationship... [Read more]
‘4 Analytics Reports Every Content Marketer Should Use’ – CMI
Michele Linn says, “While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Once you understand what this data is and how to track it, you’ll be able to mix and match insights... [Read more]
‘Should you bother rewriting your ads?’ – Search Engine Land
Eric Enge says, “When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing exciting about tweaking ad copy. Redesigning a landing... [Read more]
‘Marketers are sending fewer emails & getting better open rates’ – Marketing Land
Amy Gesenhues says, “According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click-rate remained nearly the same – with a slight drop from 2.8... [Read more]
‘The Data Digest: Cinema’s Lesson To Marketers’ – Forrester
Anjali Lai says, “I love watching the annual Academy Awards — not only for the fashion show and blunders exposed on live TV but also to learn about how content resonates with audiences today and how cinema is evolving. In a world where people frequently face information overload and crave smaller bites (and bytes) of content, I’ve often wondered,... [Read more]
‘Marketing Research to Bookmark for Your Next Blog Post’ – HubSpot
Sophia Bernazzani says, “If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn... [Read more]
‘Your First 100 Days as an Inbound Marketer: A Framework for Success’ – HubSpot
Lindsay Kolowich says, “Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also... [Read more]
‘It’s Time to Pump You (and Your Content) Up’ – Copyblogger
Sonia Simone says, “So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different... [Read more]
‘Should You Invest in the Snapchat IPO? Read This First’ – Small Business Trends
SBM team says, “Whether you’re obsessed with keeping your Snapstreaks going or have no idea what that means, you may be itching to invest in this week’s initial public offering of Snap Inc., parent company of the popular Snapchat app. The appeal is understandable. For users of the app, owning shares of a company you use every day (or hour)... [Read more]
