‘Google Analytics remarketing lists go cross-device May 15’ – Marketing Land
Ginny Marvin says, “Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display Network. Starting May 15, audience lists created in Google Analytics will start using that data.
Google has started showing the following alert in Google Analytics:
The change means that advertisers will be able to show ads to users who visited their sites on one device on another device when signed in, just as Facebook and other platforms have long been doing. Google had been relying on cookies and mobile IDs for retargeting, which don’t carry across devices”.
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