Latest News

Liz Willits says, “How important is the design of your email? Is a compelling message enough, or do you need to have gorgeous visuals as well? If you’re like a lot of time-strapped business owners, you may not have had the opportunity to do much with your email design. However, adding in some design elements might actually make your emails... [Read more]

Sujan Patel says, “Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development. What is a marketing qualified lead? A marketing qualified lead (MQL) is a prospect... [Read more]

Drew Eastmead says, “If you are charged with adding content to your organization’s website, then you know that creating a new blog post or web page can require significant time and effort. Do you dread the process of working in your content management system (CMS)? Do you know what to spend time on? Are you paying attention to the right details... [Read more]

Nikki Gilliland says, “Whether it’s an old song or a retro fashion trend – everyone loves to experience a blast from the past.  When it comes to marketing, nostalgia can do more than just raise a smile. A study by the Journal of Consumer Research found that nostalgic sentiment can lead to an increased willingness to pay for desired... [Read more]

Aja Frost says, “The more sophisticated buyers become, the less likely they are to open — much less reply to — generic sales emails. They’re extremely busy. Why would they waste their time talking to someone who’s clearly blasting hundreds of other people with the same unpersonalized, boring pitch? To boost your response rates,... [Read more]

Cynthia Johnson says, “Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional advertising system has been dismantled by the heightened interest of the likes of adblockers. Therefore, an increasing number of publishers and... [Read more]

Ben Davis says, “Brands are playing it relatively safe when it comes to video, both in terms of commitment to a video strategy and the content itself. Luckily, Econsultancy has just released an updated version of its Online Video Best Practice Guide. When the guide was first published in 2013, the author (Steffan Aquarone) wrote that there was... [Read more]

Carol Roth says, “I wear many professional hats, but one of my favorite ways to work with clients is to help them monetize their customers. And, while I work with some of the largest brands in the world, I derive a lot of personal satisfaction from smaller clients — the ones whom I have helped make millions with small, niche customer bases. So,... [Read more]

Annie Pilon says, “Not all sales and marketing strategies are created equal. Some require a lot of work and resources for very little reward. And others are actually optimized to get more done with less. Here are some tips from our small business community for getting more done with your sales and marketing efforts. Make Sure Your Employees Are... [Read more]

Patrick Kulp says, “The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are... [Read more]

Joe Pulizzi says, “This week, Robert and I discuss The New York Times’ business model – and why its future could be very bright. We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. Rants and raves include a Pixar training course on storytelling;... [Read more]

Leon Tran just released a new training course, Instant Tweet Cash, that shows you how to use the power of Twitter to reach millions of Twitter users. Some of those users surely want your product or service. You need to know the ropes of twitter marketing and take advantage the techniques that give you an advantage. Here’s what you are going to... [Read more]