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If, as we said in our last post, positive disruption is the path to success, attempted disruption based on small ideas that don’t really disrupt form the path to failure. There are a lot of areas where disruption has already occurred so effectively that extreme creativity and a lot of money are needed to come up with something reallt new. Most... [Read more]

All of us marketers are constantly challenged to be creative, coming up with new ads, new slogans, new promotional ideas, etc. It’s a never-ending cycle of deadlines met and new deadlines bearing down on you. It’s hard to be creative on a schedule, but that’s what is required. Josh Fechter, blogger and entrepreneurial community leader,... [Read more]

Growth Hacking is a term referring to taking quick (and often, unorthodox) steps to build your business. Small businesses and entrepreneurs often seek out wys to hack thier company’s growth, to force it to grow faster and larger than it would if they just “let nature take its course”. On the Quora forum, someone recently asked, “What... [Read more]

Who is famous for their blogging? Gary Vaynerchuk for one. Neil Patel is another blogger with a reputation for high volume blogging, as well as being known as a teacher of online marketers. Both are quite prolific, averaging about one post per day, despite the fact that they are executives of major companies. How do they find the time to do it? Patel... [Read more]

The nice thing about local SEO is the reduced competition. A national company is competing with many other national companies and, often, with some local companies as well. But a local business is usually only competing weith a handful of othr businesses. This fact makes the job of optimization easier. Chase Reiner, an experienced professional in... [Read more]

Arne Sigurd Rognan Nielsen at TEDxTrondheim on How to do less and get more done. We (at least, I, and i suspect you) tend to complicate our business far more than necessary. Each addition to our processes and checklists is intended to squeeze a little more sduccess out of the 24-hour day. But keeping up with the increasing complexity drags us down. You... [Read more]

Gary Vayerchuk is a popular author, blogger, high-demand public speakerand the creator of a higely successful online business. His video blog The Daily Vee is a forum for sharing his ldeas on entrepreneurship, based on his own entrepreneurial success. In this latest episode, he shares a number of ideas of his own. Then he interviews Jessica A;lbva... [Read more]

Sir Richard Branson, well-known entrepreneur and creator of Virgin Airlines, Virgin Mobile and a host of other companies, contributes some ideas to the podcst on free marketing ideas. He is joined by other contributors, including host, Evan Carmichael . Carmichael’s podcast series is all about marketing. You may want to subscribe to get additional... [Read more]

You will find a short clip from Brian Tracy‘s Total Business Mastery seminar about the 4 Principles of Marketing Strategy helpful. Tracy is a high-demand consultant on marketing, doing hundreds of presentations and consultations annually. Most of his clients are major USA or interneational companies. In this recording, we get to sample the training... [Read more]

Ther late Gary Halbert was a celebrated copywriter. His ads were some of the best exsamples of direct marketing in the last 50 years. He wrote for print advertising as well as online advertising. Shortly before he died, Halbert madf an hour-long presentation at the Direct Marketing Secrets Seminar, and a video was captured that was recently uploaded... [Read more]

Patrick Kulp says, “Amazon dominates online shopping, cloud computing, and now, it has its sights set on advertising. The online shopping giant has been quietly beefing up its ads business in recent months, and Wall Street is starting to take notice. An analyst at Morgan Stanley predicted this week that the company could pull in $5 billion in... [Read more]

Jayson Demers says, “Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you’ll still be paying for the strategy you use, in terms of the labor and... [Read more]