Latest News

John Steinert says, “Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point to and say, “We’re really making a difference!”), or an experienced demand-gen pro who’s finding it harder and harder to achieve significant lift for your programs, I want to share something... [Read more]

Barry Schwartz says, “In November 2016, Google launched their mobile-first index experiment and hoped to do enough testing to launch it sometime in the near future. Well, it seems this mobile-first index has proven to be a challenge for Google, and they may not even launch it this year. At the Next10x Conference in Boston yesterday, Gary Illyes... [Read more]

Alex Berman says, “No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an agency, Experiment 27, which specializes in enterprise outreach, cold emailing and cold calling. I’ve been doing YouTube videos... [Read more]

Khalid Saleh says, “Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary,... [Read more]

Sophia Bernazzani says, “If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website... [Read more]

Ben Cotton says, “Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing... [Read more]

Collin Colburn says, “If you’ve been following Forrester’s search marketing research over the past few years, you’d know that we talk a lot about search marketing evolving to a broader discovery marketing strategy. As a refresher: a discovery marketer creates programs that help users find your brand in their preferred medium... [Read more]

Ronell Smith says, “Some of the best talks at MozCon each year come from the community speakers—those who’re able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you’re eager to... [Read more]

Sonia Simone says, “On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both. Proofreading might not seem exciting, until the day you publish a post with the headline... [Read more]

Patricio Robles says, “Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed for social media influencers with large followings... [Read more]

Len Shneyder says, “Retailers are pushing out millions of emails every day, most of which end up being ignored — or worse — sent to the spam folder. Many more are simply dropped by an ISP. And most marketers are misfiring on the timing, the subject lines and the content. Only a few are consistently getting it right, and among these brands,... [Read more]

AJ Agrawal says, “It’s difficult to wax poetic about the social media trends of today, because, based on social media’s very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine? Given consumers’ consistently fickle behaviors and the frequency with which platforms are... [Read more]