Latest News
Keep working on JavaScript for getting more backlinks
For good SEO ranking, backlinks are important for webmasters. By effectively working on JavaScript, webmasters can keep a clean backlink profile.Search Engine Land’s Kyla Becker has published an article indicating how Google treats JavaScript. Becker has also answered five questions related to JavaScript.Becker says, “Most SEMs are aware... [Read more]
Google paid search spend grew by 23% in Q2 2017
Merkle has released the Q2 2017 Digital Marketing Report. The report states that Google’s paid search spend grew by 23% in the quarter.More findingsGoogle search spending growth accelerated to 23% year-over-yearFacebook budgets grew faster than the online ad industry as a wholeGoogle Shopping and PLA format accounted for 51% of Google... [Read more]
‘Re-examining modern marketing structure’ Webinar, August 15
Digital Marketing Depo is hosting a webinar on ‘Organizing for Martech: Re-examining modern marketing structure’ on Tuesday, August 15 at 1.00 pm EDT. This webinar will help marketers learn how to break down traditional marketing silos through re-organization..The webinar attendees will also learn:Scott Brinker, Conference Chair, MarTech,... [Read more]
Research: 30 second videos are hot on Instagram
HubSpot has published an infographic covering ideal video length for various social platforms.According to the HubSpot data, marketers should create:30 second videos for Instagram45 second videos for Twitter1 minute videos for Facebook, and2 minute videos for YouTube.Clifford Chi says, “Video marketers know we lack patience. So they’re... [Read more]
What’s the best time to publish on social media
Publishing every piece of your content is a great idea but watching the perfect timing to put it online could be a wise decision.Entrepreneur contributor Lesya Liu has published an article advising marketers on what is the best time to publish on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.Liu says, “Strategic... [Read more]
Boost your Instagram sales with these tips
Facebook and then the Instagram are the platforms that introduced the concept of social selling. You can set up an Instagram Store and sync up your inventory directly which acts as a catalog for your followers.Entrepreneur contributor Deep Patel has shared five tips on how to boost your sales on Instagram that has more than 700 million monthly users... [Read more]
5 Steps to craft an engaging welcome email
In email marketing, welcome emails enjoy higher opens and click-through rates as compared to other marketing emails.The AWeber team has published an infographic that covers five steps to write an engaging welcome email.Monica montesa says, “Welcome emails help you create a great first impression among your new audience and allows you to set... [Read more]
Refer this guide to video marketing to enhance your marketing efforts
Video is an inevitable aspect of the marketing system today. Even the social media is also driven by video where video content enjoys highest viewability.HubSpot’s Sophia Bernazzani has published a comprehensive article on video marketing covering various aspects of this domain.Bernazzani says, “One of the most controversial phrases in... [Read more]
Topic clusters: The next evolution of content strategy (Video)
Content marketing is evolving fast and so the content marketing techniques. Topic clusters is a technique that focuses on topics to form an SEO strategy.The HubSpot team has published a video on topic clusters.HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster... [Read more]
‘Acquire more clients with marketing automation’ Webinar July 21
Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT.Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation... [Read more]
CMI’s content creation tips for you
Content Marketing Institute’s Ann Gynn has compiled quality content creation tips from more than 35 experts.Gynn says, “Read on for 35 more explanations and tips to help you create quality content for your brand from experts from Google, Microsoft, REI, Monster, as well as agencies, government, and more.Go to GoogleCheck the one-box answers... [Read more]
15 PHP frameworks you should know about
PHP (Hypertext Preprocessor) is most common tool that is used today for website development. The HTML and database integration support make PHP a popular platform.Edumobile’s web development team has compiled a list of fifteen free PHP frameworks that you can use to develop your next website.The Edumobile team says, “ust like other popular... [Read more]
