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Alexander Kesler says, “While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take a while to become evident. Building up a strategy and applying it consistently take time and effort. Creating meaningful and useful content and distributing it efficiently are just one side of the... [Read more]

Jody Resnick says, “For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary.  However, leveraging the latest digital marketing tactics is important to your bottom line. Here are five relatively simple SEO tactics that can help you achieve your revenue goals. 1. Write... [Read more]

Sophia Bernazzani says, “Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name... [Read more]

Eric Siu says, “Cold emailing isn’t easy, but it can be a crucial part of your marketing funnel. On average, people get 147 new emails every single day. If you want to grow your business through cold email, it’s essential to stand out from the pack. What makes this harder is that you don’t have much time to make your first impression.... [Read more]

Dominic Powell says, “A new scam email that claims to be a message from the Australian Securities and Investments Commission (ASIC) is targeting businesses across Australia. The scam email, uncovered by anti-spam software company MailGuard, was sent out to tens of thousands of recipients yesterday morning, in the guise of an official email from... [Read more]

Ginny Marvin says, “Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google Customer Reviews. The change was first reported by Exclusive Concepts. Google Customer Reviews Like Google Trusted Stores, the new program is also free, but it is not a certification program. Google... [Read more]

Edwyn Raine says, “It’s safe to say that the influence that Google has had in the last two decades has been phenomenal. The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were made worldwide,... [Read more]

Sonia Simone says, “Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months... [Read more]

Britney Muller says, “A glimpse into Google’s machine learning? You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in... [Read more]

Andrea Holland says, “Since the induction of the the new administration, brands have quickly realized that a single tweet from the commander-in-chief can impact their stock. General Motors, Lockheed Martin and now Nordstrom have all been subject to criticism and for better or worse, their share value fell for a time. We’ve watched several... [Read more]

Katherine Boyarsky says, “According to Forbes, 80-90% of consumers research purchases online before buying. Whether you’re in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital... [Read more]

Jeff Rajeck says, “If you haven’t yet heard of ‘content shock’ then you may be an unknowing victim of its effects. Here is what you need to know about it – and how you can avoid it. In his seminal blog post, ‘Why content marketing is not a sustainable strategy’, Mark Schaefer defined the term ‘content... [Read more]