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‘Grow with HubSpot Sydney’ Event, July 13
HubSpot is hosting the ‘Grow with HubSpot Sydney’ event on Thursday, July 13. The participants will learn how to use inbound marketing and sales methodologies to grow business online.Key speakers of this event are Matthew Barby, Jeff Bullas, Andre Pinantoan, Ben Eatwell, Gayle Brimble and Kim Horner. HubSpot has published the event... [Read more]
Consider These Four Points for Successful Predictive Analytics
Predictive analytics is an advanced analytics that helps marketers identify patterns in the data and predict future user behaviours. It uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data and make predictions about future.Econsultancy’s Ben Davis has shared four crucial points that marketers... [Read more]
MOZ Video: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent
MOZ’s Rand Fishkin has published a whiteboard Friday video sharing tips on how to tank a single brand website for a broad, plural search query with comparative intent.The MOZ team says, “Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains... [Read more]
‘Content: Trends, Data and Best Practice’ Webinar July 27
Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017.Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated... [Read more]
‘State of Marketing Automation in Australia & New Zealand’ Webinar July 26
Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report.Webinar speakersJeff Rajeck, Research Analyst APAC, EconsultancyNick... [Read more]
This Study Explains How A Site Got 100,000 Visitors in 12 Months
Search Engine Land columnist Andrew Dennis has published a case study outlining how a Siege Media site reached zero to 100,000 visitors in a 12-month period using SEO.Dennis has explained the strategy in five steps.On securing links to important pages, Dennis says, “Pages need links to rank in search.But the number of links needed to be... [Read more]
Three Tips to Improve Conversion Using Mobile Optimization
Conversion rate optimization helps marketers increase the percentage of website visitors who take a desired action by clicking on a link, filling up a form or becoming a customer.With the expansion of mobile web, marketers put different tactics into practice for getting more customers.Marketing Land contributo Ben Jacobson has shared three tips to... [Read more]
Produce Better Marketing Videos with These Tips
When it comes to content marketing, video rules. According to Mary Meeker, video content is will represent three-quarters of all internet traffic by 2018.To help marketers produce better videos and achieve desired views, HubSpot’s David Guerrera has published 14 video production tips.Guerrera says, “Time is of the essence, so don’t... [Read more]
How Amy Harrop Creates Bestselling Books Fast #ad
Well-known author and coach Amy Harrop has spent her career creating books for online platforms like Kindle. In her new training, Companion Publishing Profits, she is sharing her strategy for creating books efficiently and with minimum effort.One of the big problems with profitable publishing is creating an audience. interested in your books.Ideally,... [Read more]
Learn How HubSpot Increased Sales Opportunities 4X with Video
Videos works well. Marketers use videos to improve their conversion rate and all social media is going towards videos published on it.HubSpot’s Juliana Nicholson has published a note on a HubSpot experiment that helped them increase sales opportunities by 4 times.On the method and technology involved in this experiment, Nicholson says, “First,... [Read more]
Improve Your Affiliate Marketing Campaigns with These Tips
According to Inc.com, 90% of advertisers have agreed that affiliate programs are important for their overall marketing strategies. Also publishers say that affiliate marketing helps them earn more than 20% of their annual revenue.Affiliate marketing connects the brands with buyers and also enables the affiliate marketers to earn commissions. Econsultancy’s... [Read more]
‘How to Drive Breakout Growth: Learning from Fast-Growing Startups’ Webinar 10.00 am PT
Kissmetrics is hosting a webinar on ‘How to Drive Breakout Growth: Learning from Fast-Growing Startups’ on Thursday, July 6 at 10.00 am PT.The webinar will show how fast-growing companies organizing themselves and operate.Webinar speakersMorgan Brown, Author of Hacking Growth: Learning from Fast-Growing CompaniesThue Madsen, Marketing... [Read more]
