Latest News

Sarah Bird says, “I have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*. (Yeah. I know it’s March. But check this... [Read more]

Matt Silk says, “Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders via voice command or messaging interface. This led me to consider the current perception of artificial intelligence and where it stands in relation to the current reality of the technology.... [Read more]

Todd Saunders says, “As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting more competitive Since AdWords... [Read more]

John Lincoln says, “Want to ask a question and get a fast answer? There’s a skill for that. In this case, skill is the term for “app” in Amazon Alexa’s voice ecosystem. In case you missed the news, Alexa is Amazon’s digital assistant. It’s capable of voice interaction, offering reminders, playing music, streaming podcasts, playing... [Read more]

Tim Peterson says, “Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has been folding into Facebook since last fall. Over the next year, Facebook will move Atlas’s existing measurement capabilities and its remaining clients to Facebook-branded products like Business... [Read more]

Lindsay Kolowich says, “Before you jump into a website redesign project, start with a little inspiration. Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re seriously considering a... [Read more]

Raymond Wong says, “I’ve got a little secret: I haven’t seen ads in my Instagram feed in more than a year. You’re probably wondering how that’s even possible. Honestly, I’m not exactly sure why it works, but it does, and here’s how you can (or at least try to) banish them from your Instagram feed as well. SEE... [Read more]

Greg Sterling says, “The big news coming out of Google’s AMP Conf in New York is that the mobile framework is set to roll out to a billion more people in Asia. Chinese search engines Baidu and Sogou are adopting AMP; so is Yahoo Japan. Google’s VP of Search and AMP lead David Besbris gave the morning keynote address and made the announcement.... [Read more]

Jeff Shore says, “Check-up time. Park your ego outside, be honest and take some time to determine if your sales presentation suffers from any of these deal-killing strategies. 1. Forcing your customer to take the lead There is a very common question that gets asked in the sales world. And it drives customers up the flippin’ wall. The question? “How... [Read more]

Matt McGee says, “WordPress has released version 4.7.3 of its uber-popular content management system, and “strongly encourages” users to update right away to take advantage of the six security fixes it includes. The company says previous versions are impacted by these security issues: Cross-site scripting (XSS) via media file metadata. Control... [Read more]

Ann Smarty says, “A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets spur interest and tie a visitor to your brand but don’t necessarily drive a direct sale (e.g., provide contact information, sign up for a newsletter, join a free trial.) Creating a solid... [Read more]

Olivia Dello Buono says, “Your sign up form is one of the most important things to consider when planning your email strategy. After all, it’s one of the key steps to growing your email list and generating more leads. In this week’s #EmailChat, we teamed up with our friends at Privy to discuss how marketers can give more attention to their... [Read more]